助手标题  
全文文献 工具书 数字 学术定义 翻译助手 学术趋势 更多
查询帮助
意见反馈
   广告传播效果 在 新闻与传媒 分类中 的翻译结果: 查询用时:0.028秒
图标索引 在分类学科中查询
所有学科
新闻与传媒
更多类别查询

图标索引 历史查询
 

广告传播效果
相关语句
  effect of advertising
    On The Relationship between The Media Symbol Environment and The Effect of Advertising
    论“媒介符号环境”对广告传播效果的影响及对策
短句来源
    In the commercial operations, the news agencies regards advertising as the keypoint of its operating strate-gy, thus the best effect of advertising has been the focus not only to the media agencies but also to advertisers.
    商业化运作下的新闻媒体将广告视为其经营战略的重点,最佳的广告传播效果因此成为媒体与广告主共同关注的话题。
短句来源
    This paper elaborates the relationship between themedia symbol environment and the effect of advertising, applying practical strategies for the present advertising opera-tions.
    本文旨在探讨媒介符号环境与广告传播效果之间的关系,以期为当前媒体的广告传播提供一些可行性策略。
短句来源
  advertisement dissemination
    Nasty play of information inflation,make the advertisement dissemination effect research become an important topic in the process of the advertisement dissemination research more and more.
    信息的急剧膨胀,使广告传播效果研究越来越成为广告传播过程研究中的重要课题。
短句来源
  “广告传播效果”译为未确定词的双语例句
    The Strategies for Improving the Effect of the Publicity of Celebrity Advertisement
    提高名人广告传播效果的策略
短句来源
    communication effect of web ad.
    五是网络广告传播效果评价问题。
短句来源
    The understanding of the advertisement information would normally vary due to factors like the information acceptor and technology, the effect of advertisement won't be influenced radically.
    正常情况下,广告信息的解读因环境信息接受者和技术等因素而变,广告传播效果并不由此而受本质上的影响;
短句来源
    Beginning with the analysis of Chinese TV Advertisement deviations, and the paper put forward some strategies on how to improve the effect of TV Ads, which is based on the Projection Mechanism.
    第四、第五章细致探讨如何有效利用投射机制提高广告效果。 从现实出发,分析国内电视广告的误区,并倚借于符号学的理论,分析影响投射机制作用于广告传播效果的各个符号要素,进而提出投射机制优化电视广告传播效果的具体策略。
短句来源
    Because of this, how to overcome the fixed gulf between cultures and how to improve the results of intercultural advertisement communication have become a priority for modern enterprises in their international marketing activities.
    如何跨越文化间的鸿沟,提高跨文化的广告传播效果,成为现代企业进行国际营销时迫切需要解决的大课题。
短句来源
更多       
查询“广告传播效果”译词为用户自定义的双语例句

    我想查看译文中含有:的双语例句
例句
为了更好的帮助您理解掌握查询词或其译词在地道英语中的实际用法,我们为您准备了出自英文原文的大量英语例句,供您参考。
  effect of advertising
This paper investigates the interaction effect of advertising and price on the market share of a consumer nondurable product.
      
Thus, the interaction effect of advertising and price can be characterized by both increased and decreased price sensitivity, depending on the type of advertising.
      
The effect of advertising on consumer welfare has been the subject of dispute among economists, arising largely from disagreement among scholars regarding the persuasive versus the informative role of advertising.
      
Using a reaction-time based procedure, we show that a key effect of advertising fragments is to revive established brand associations, even though these associations are not explicitly communicated.
      
Finally, previous purchase experience, but not Consumer Reports readership, reduces the effect of advertising spending on perceived quality.
      
更多          


WT5BZ] Compared with traditional media, the Internet advertisement media is superior in the following aspects: first, it possesses the multi media compatibility; second, it enables two way and mutual communications; third, its viewers can choose the internet advertisements of their own accord; fourth, it is global; fifth it has a very large coverage of information, and last, the instantaneity of its information release. On the other hand, it also has some defects. The first is that it has a less credibility;...

WT5BZ] Compared with traditional media, the Internet advertisement media is superior in the following aspects: first, it possesses the multi media compatibility; second, it enables two way and mutual communications; third, its viewers can choose the internet advertisements of their own accord; fourth, it is global; fifth it has a very large coverage of information, and last, the instantaneity of its information release. On the other hand, it also has some defects. The first is that it has a less credibility; second, it has a smaller audience; third, its slow speed may affect its advertisement transmitting, and finally, it is weaker in visual impact. [WT4”HZ][

网络广告媒体与传统广告媒体相比 ,具有以下特点 :一是网络广告媒体具有多媒体兼容功能 ;二是网络广告媒体具有交互性 ;三是受众在接受网络广告时具有主动性 ;四是网络广告媒体具有全球性特点 ;五是网络广告媒体具有信息容量大的特点 ;六是网络广告媒体具有广告信息发布的实时性。网络广告媒体存在的缺陷 :一是可信度不及传统媒体 ;二是网络广告媒体的覆盖面小 ;三是网络速度慢 ,影响了广告传播效果 ;四是网络广告媒体的视觉冲击力不如电视

In the commercial operations, the news agencies regards advertising as the keypoint of its operating strate-gy, thus the best effect of advertising has been the focus not only to the media agencies but also to advertisers. An excel-lent advertisement. text cannot achieve its best advertising effect until it has been in harmony with the media symbol envi-ronment. At present the national media agencies have not paid enough attention to the media symbol environment yet, Asa result, advertisements have not achieved...

In the commercial operations, the news agencies regards advertising as the keypoint of its operating strate-gy, thus the best effect of advertising has been the focus not only to the media agencies but also to advertisers. An excel-lent advertisement. text cannot achieve its best advertising effect until it has been in harmony with the media symbol envi-ronment. At present the national media agencies have not paid enough attention to the media symbol environment yet, Asa result, advertisements have not achieved the best advertising effect. This paper elaborates the relationship between themedia symbol environment and the effect of advertising, applying practical strategies for the present advertising opera-tions.

商业化运作下的新闻媒体将广告视为其经营战略的重点,最佳的广告传播效果因此成为媒体与广告主共同关注的话题。一个优秀的广告文本,只有在与其媒介符号环境协调一致、融为一体时,才可能收到最佳传播效果。然而,当前国内媒体并未对广告的媒介符号环境给予充分的重视,从而影响了广告传播效果。本文旨在探讨媒介符号环境与广告传播效果之间的关系,以期为当前媒体的广告传播提供一些可行性策略。

Advertisement is a psychological process of information communication. The advertiser can control advertisement communication result by using some information tactics. Ways information is delivered are summed up from excellent examples of advertisement which can be regarded as tactics model of advertisement information communication.

广告是一个信息传播的心理过程。广告主通过使用一定的信息策略,可以对广告传播的效果加以控制。从大量优秀广告中归纳出来的信息使用方式,可视为广告信息传播的策略模式。

 
<< 更多相关文摘    
图标索引 相关查询

 


 
CNKI小工具
在英文学术搜索中查有关广告传播效果的内容
在知识搜索中查有关广告传播效果的内容
在数字搜索中查有关广告传播效果的内容
在概念知识元中查有关广告传播效果的内容
在学术趋势中查有关广告传播效果的内容
 
 

CNKI主页设CNKI翻译助手为主页 | 收藏CNKI翻译助手 | 广告服务 | 英文学术搜索
版权图标  2008 CNKI-中国知网
京ICP证040431号 互联网出版许可证 新出网证(京)字008号
北京市公安局海淀分局 备案号:110 1081725
版权图标 2008中国知网(cnki) 中国学术期刊(光盘版)电子杂志社