Guangzhou is the political, economic and cultural center of Guangdong. This essay by reviewing the history of Guangdong newspaper industry, analyzing its present condition and looking forward its prospects, analyses the characters and experiences in the development of Guangdong newspaper industry, and then finds out some laws for references for the whole development of China’s newspaper industry.
Each part possesses viewpoints as the following:The first chapter from the angle of history reviews and summarizes the process and its characters of Guangdong newspaper industry’s development and evolution since 1978. According to the characters of different periods, Guangdong newspaper industry has experienced three stages of development: 1978-1986, stage of recovery and development;
1996-now, with the development of four newspaper groups, Guangdong newspaper industry enters into a stage in which newspaper groups compete on strategy.
During 20-years development, Guangdong newspaper industry has four clear characters: 1、sharp increase of advertisement earning, 2、taking the lead in entering into the age of “thick newspaper”, 3、introducing advanced technology and equipments, 4、the innovation of inner management system.
Since the reform and opening to the outside, newspaper industry in Guangdong has been developing greatly, and it has played a leading role in China. This essay mainly discusses the reform and creation made by Guangdong newspaper industry in the following five aspects: leadership system, reporting and editing system, personnel administration system and marketing system. It will be instructive to the practice of newspaper industry.
In the new period, Guangdong newspaper industry has grown rapidly and become the leader of the newspaper industry all over the country. The study on the experience of Guangdong newspaper industry’s reformation and development has never stopped. The reformation and innovation of Guangdong newspaper industry shows that sustainable development strategy, quality brand strategy and people-oriented strategy are the basic characteristics of the competitive strategies about Guangdong newspaper industry, and they ar...