Facing the prosperitiry of newspaper group. based on the Systematic review of newspaper economy since the refoem and opening in China,this thesis probes into the development tactics and management mechanism of newspaper group from the angle of operation and management of newspaper industry.
Based on this understanding, this study of descriptive and explanatory research study to examine newspaper talent and its mechanisms' concepts, features and related theories in the new century, and used case study law in the domestic representative and universal significance of the three major newspaper groups in Guangdong talent mechanism status survey conducted empirical analysis thus X-ray of the current status and problems and shortcomings of the talent mechanism of Chinese newspaper industry.
Firstly, the Chinese newspaper corporation is a guide of taking the theory of system transition model, property right, cost and income, supply and demand as the theoretical foundation and incorporating Chinese media policy.
Lastly, focusing on theses questions, the basic countermeasure of the system innovation of Chinese Newspaper Corporation has been proposed direct against above questions from several respects such as the choice of system transition model, the system innovation power, the new leadership system, the property right system, the movement mechanism, the internal management mechanism and supplementary measure of reform.
However, because of the fact that our country's special national conditions and the newspaper industry dual character, the development of newspaper corporation is still suffered the restriction of multiple factors, the basic reason of causing this kind of present situation is the problem of management system.