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医药卫生方针政策与法律法规研究
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  customer assets
     Based on the analysis of the challenges of cultivating the core competitiveness for a hospital and the characteristics of customer assets that help a hospital acquire competitive advantages,this paper points out the core competitiveness for a hospital is the capability of developing,gaining,holding and managing customers.
     文章分析了医院在培育核心竞争力中面临的挑战和患者资产在帮助医院获取竞争优势方面的特性,指出医院核心竞争力是医院发现患者、获得患者、保留患者、经营患者的能力。
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     Long-Lived Assets
     长期资产
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     P were analyzed retrospectively.
     P患者的资料。
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     On the Rights of Patients
     论患者的权利
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     An Interpretation of Return on Assets
     资产收益率解析
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  customer assets
Industrial services can be seen as the optimization of customer assets.
      
These customer assets and established brand quality are derived at a considerable cost.
      
We first document the successful internal strategy employed credit unions in establishing core customer assets through relationship policies.
      


Based on the analysis of the challenges of cultivating the core competitiveness for a hospital and the characteristics of customer assets that help a hospital acquire competitive advantages,this paper points out the core competitiveness for a hospital is the capability of developing,gaining,holding and managing customers.From the aspects of promoting customers' satisfaction and loyalty,improving the relationship between a hospital and its customers,developing customers' lifetime values,this paper also put forwards...

Based on the analysis of the challenges of cultivating the core competitiveness for a hospital and the characteristics of customer assets that help a hospital acquire competitive advantages,this paper points out the core competitiveness for a hospital is the capability of developing,gaining,holding and managing customers.From the aspects of promoting customers' satisfaction and loyalty,improving the relationship between a hospital and its customers,developing customers' lifetime values,this paper also put forwards the effective approach of cultivating the core competitiveness is that a hospital carries out customer relationship management.

文章分析了医院在培育核心竞争力中面临的挑战和患者资产在帮助医院获取竞争优势方面的特性,指出医院核心竞争力是医院发现患者、获得患者、保留患者、经营患者的能力。最后从提高患者满意度、忠诚度,改善医患关系,挖掘患者终身价值等方面,阐明了医院实施患者关系管理(CRM)是培育核心竞争力的有效途径。

 
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