The present paper is to reproduce a general picture of the book-and- periodical market during the enlightenment period in the late stage of the Qing Dynasty through the description and analysis of the advertisements of books and periodicals in Shenbao between 1898-1901, and to outline the way the Chinese intellectuals improved themselves during that period.
The physical improving,and the reform in marriage,child-bearing,education system and moral character attracted the intellectuals' attention,the discourse of racial improvement presented a branch of ideological movement in late Qing society.