The advanced marketing thought comes from consumers' deep understanding, accurate judgement to the competitor, calm analysis to the variation tendency of economy and market, establishment of the advanced marketing idea.
This paper introduces the explanations on the relationship marketing concept of some marketing scholars in China and foreign countries,and expounds the main contents of the relationship marketing thought.
Law and economic analyses on the WTO anti-dumping rules,few deal with such modern marketing thoughts as the moral responsibilities of enterprises with price advantages the well-intentioned advice maintaining competitiveness.
On the basis of this, taking into consider-ation the present condition of spreading and developmnent of western marketing ideas in China duringthe late eighties, this article analyzes the existing problems and causes, and makes an inquiry intothe new trend of the development of western marketing thoughts in China.
Based on the information asymmetry games, this article points out three asymmetric information games performance includes enterprises and consumers, enterprises and enterprises, enterprises and the government, points out 4R is an marketing idea and strategy that reduce information asymmetry effectively, analyzes specifically and discusses relativity, relation, reaction and retribution in light of asymmetric information on the game.
The advanced marketing thought comes from consumers' deep understanding, accurate judgement to the competitor, calm analysis to the variation tendency of economy and market, establishment of the advanced marketing idea.
The essential problem of using entire-process marketing of market demand-oriented is , connecting the whole operation process through the marketing idea, create the best market operation methods.
The title selection of a best-seller may follow the marketing idea of STP, putting a lot of work into the marketing investigation and brand orientation.
On the basis of this, taking into consider-ation the present condition of spreading and developmnent of western marketing ideas in China duringthe late eighties, this article analyzes the existing problems and causes, and makes an inquiry intothe new trend of the development of western marketing thoughts in China.
With the approaching of the network age, enterprises are required to consider various specific factors in the new age, and to update and shape their new marketing ideas through expanding old concepts and learning new knowledge.
In comparison to eight other areas of marketing, the consumer behavior area was perceived as having made the greatest past contribution to marketing thought and the one most likely to make worthwhile future contributions.