National cultural function of advertising communication mainly reflects several aspects which include national culture composing of cultural spiritual implication of advertisement, forming manifesting character of advertising culture, influencing audiences' accepting orientation to the advertisement as well as restricting the communication of advertising culture.
When an enterprise involves in intercultural advertisement communication, the culture of the target market would have huge difference or even be totally different with the home market.
This text is with the dissemination theory (Masses' dissemination, culturaldissemination, advertising dissemination and five types that the societyspread,etc.) and actually affair (TV, broadcast, advertisement, the network andpublic relations,etc.) and communication theory, practice and journalism,sociology , psychology , market study , management , economics ,etc.
In research on the psychology of advertising dissemination, one can make a better blend of it and go deep in the developments through the theoretical discussing on modern psychology and the psychology may concern and with the consideration of phenomenon in advertising dissemination.