In the times of global economic and Internet, affect the modern business enterprise to exist with three kinds of powers: Customer, competition and chang, brief name 3 C, also take placed variety deeply.
The background of modern manufacturing development is described by the three facets, which include customer, competition and change. A review of existing literatures of the Mass Customization is summarized.
With the rapid development of science and technology, custom has improved their level of consumption day after day, competition among enterprises became harder and harder, and need is indefinite and suspicious.
With the development of socialization of information and integration of globalization, the management based on specialized divisions is becoming tardy. Enterprises are more and more incompatible with modern business environment characterized by customer,competition and change.
The "3C", Standing for Customer, Competition and Change, has greatly influenced the market competition. The results is bound to be very serious if the companies have not adjusted his strategies to these changes.