In 1998,the South Weekend took the lead in founding the brand office in Chinese press,and led CI system into newspaper management,so it could be rated as the pioneer of Chinese journalism on establishing brand.
Due to long-term of running newspaper、giving lecture on news and practicing news studying,and frequently goes abroad for tourism and journal studying,enabled Ge Gongzhen to vertically and horizontally order and conclude and sum up Chinese journalism.
Research and analysis on its success can summarizes the rules for China press reform and development and provides examples for theoretical research, which has dual significance in both theoretical and practical senses.
The birth,the development,the organizations and the activities of the China Press League reflected the changing tendency of collective awareness of the press circle at the beginning of the Republican era and the general progress as well as the features of the then press circle.
There is a big gap between the development of prison newspaper and whole newspaper in china, since the prison newspaper has shortcomings in administration management, produt, So it is difficalt for the prison newspaper to catch up with the social synthetical newspaper.
This essay includes four parts:The first part mainly introduces the status of newspaper in China, and its development in the past 20 years, which also analyses the three most important kinds of newspaper, including the city newspaper, financial newspaper and consuming service newspaper, from the aspect of readers positioning, contents positioning, delivering strategy, advertising strategy and so on.