In our country, being a kind of industry, the journalism is in process of gradually standardization, and the direction coexisting from single propaganda function to such many aspects as social cognition, exchanging, information choosing, amusement , etc. Following the swift and violent development of the economy of journalism of our country, the research in journalism managing is like a raging fire too.
Facing the prosperitiry of newspaper group. based on the Systematic review of newspaper economy since the refoem and opening in China,this thesis probes into the development tactics and management mechanism of newspaper group from the angle of operation and management of newspaper industry.
Since reform and opening-up of our country the system changing of the journalism management went through six stages:resuming advertisement,issuing by oneself,increasing piece and expanding edition,running city newspaper concurrently,capital operation of domestic journalism,etc. .
On the basis of China's newspaper ,this thesis analysis newspaper's present situation and current problems , discusses the opportunities and challenges and gives constructive suggestions to cope with WTO.