The paper holds that the current prevalence of false advertising in China is mainly due to the lack of due legislation in the advertising business, and therefore, to stop false advertising it is necessary to reform the legal system and coordinate relevant laws and regulations in the advertising industry so as to guarantee the rights of the consumers and competition on a equal basis.
Developer undertaking the liability for breach of contract resulting from the false advertisements is the guarantee of sound development of real estate market,while developer undertaking liability for fault on concluding a treaty is the effective way to solve the false propaganda question in the commercial residential building sales advertisement and establish good market transaction order.
In order to govern the false advertisement,we must hold the above principal contradictions and enlarge false advertisements' investigation and punishment to enhance the advertisement supervising and managing efficiency.
This essay, aiming at the main ethical problems in our national advertising field and doing a conclusion and analysis, takes the view that the main shows exist in the advertising ethical field are false advertisements, sex discrimination, bad and mean taste, neglect the bioethics and publishlized advertising.
Advertisement Law stipulates generally that one who makes serious false ad should bear criminal responsibility, whereas Criminal Law stipulates specifically the double-punishment system applying to actions of false ad that causes damage to consumers and manufacturers legal rights seriously.