This article suggested commands the television program content with "the advanced culture", using form of public opinion guidance, example guidance to realize the social function of ideological and political education and value guidance and so on, finally promotes the individual consummation of recipients as well as the social harmonious development and the progress , realizes the television program own social value.
As a party's journalism leader, Mu Qing not only personally sets an example, makes the model to manifest its news public opinion guidance thought by the practical action the value and the significance, how moreover to guides the public opinion also to have many penetrating elaboration.
Referring to the overseas experience of the network public opinion management,it is suitable for China to adopt multi-barreled management of the network public opinion and the sound administration of network public opinion guidance in order to construct a harmonious atmosphere of network public opinion.
Aiming to the disorder development of Internet Communication, it's essential to control Internet Communication by means of public opinion leading, ethics construction, legal management and technologic prevention so as to build the communication order of Internet.
The system of protection on agriculture which applies to the industrialization is a new and complex one ,it will be established with enhancing the right public opinion leading, integrating everyone's funds and reforming the related management system.
This article tries to illustrate the important relationship between character of regional public opinion and regional economic standard through the character of the public opinion in northeast area,then it further explains that the regional medium can lay particular stress on the aggressive public opinion leading according to the public opinion characteristic in the northeast district. Thus it can provide the good public opinion environment for the regional economy.
The third is scientific struggle of press weapon in modern information technology field, such as INTERNET, secondary planet and TV. The fourth is flexible and forcible fighting of press and consensus control means in military secrecy and consensus guidance.
To accelerate the attraction and appeal of the report of news propaganda,and to raise the level of consensus guidance,it must comply to the methodology of the materialistic dialectic to be divided from one into two.
For example, the relations among propagandistic policy, universal laws of news, and universal laws of market; the relations between " the content is king" and the partisanship of news; the relations among supervision by public opinion, direction of public opinion and the media interests;
The social resposibility of mass media is to give play to the public opinion guiding function of news plan,to stick to the correct direction of public opinion.