Educational value orientation of the universities' teaching evaluation in China is stated as to promote the universities to follow up educational laws, to return to the essence of education, to pay close attention to the education itself and to upgrade the cultural taste of the universities.
It gives science certain cultural grade and value, human nature and feelings. It is the breach of scientific inventions and discovers. It is the touchstone of evaluation and justification of scientific theories.
The construction of the University City in Chongqing is based on promoting the cultural grade,strengthening the educational functions,promoting interactive development of the regional education,econoˉmy and society in Chongqing.
Haihe River after upgrading will become and represent the urban characteristic , willreflect the cultural grade in the city, meet the city and develop bank water space of new-typecity of the demand synthetically, city key area that development form along the line of HaiheRiver drive urban depth development of district further.
(3) The evaluation index system was established, which including ten factors and twenty-eight divisors, such as the water characteristic, bank characteristic, waterfront green area, cultural grade, recreation amusement, mechanism of management, waterfront land use, road & traffic, architecture space, environmental facility;
China is well known for both its historic heritage and traditional sport. In order to give prominence to culture taste and natural style of sports tourism,the idea of creating "People's Olympics,Green Olympics" was put forth.
Thus,in order to pronote the modern ad effectively,we need draw rich nourishment from the distant traditional culture and wonderful moderm culture,integrate the national culture with the modern ad,promote the culture taste of the modern ad effectively,and strenghen the marketing of the ad publicity activity and its image.