According to the separate analyses of the meaning of product design and the design sketch, it points out that there are many similarities between them. Therefore, the design sketch should be the basic training and have the good acceleration for the product design.
Presents the basic features of patterns for household textiles and raises new design concepts of the pattern focusing on creative inspiration, aesthetic taste, concise style and fashion awareness with the flavour of the time and developing trend.
This paper induces four important factors of modern advertising design ,namly,scenes effect, creation expression, time- effectiveness and the whole program. And the dialectical relationship among them is simply analysed.
The form combination transition is a basic but important research task for the model- de-signing of products . The innovating and treating technigue is the best way to show the level of design-ers. What makes a product more attraclive is just the correct and subtle to the form of it.