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受众反应
相关语句
  “受众反应”译为未确定词的双语例句
     Research of the Hierarchy of Advertising Audience Response
     广告受众反应模式研究
短句来源
     Former researchers have already brought forward many valuable models of audience's response on how advertisement influences the purchase decision of the consumers.
     广告是如何影响消费者购买决策的,前人对此提出了很多有价值的广告受众反应模式;
短句来源
     the audience's response help to understand the tendency of the audience's response and provide the theoretical basis to set up the marketing strategy for a company.
     而受众反应有助于了解受众的反应倾向,从而为企业的市场营销策略制定提供理论上的依据。
短句来源
     There are five models about the interrelationship between speech contesters and the audience in the process of a contest: imbalance of the information conveyed, the reduction of support from the audience, audience reaction to abnormal views, the effect of the nonverbal language interpretation to the speaker, and audience response to the excellent speech.
     发言者与受众在辩论演讲中相互影响主要有以下五种模式:信息知识接触的不对称模式、受众支持度反向模式、异常观点受众反应模式、类语言对辩论或演讲者的影响模式、受众对发言精彩度的感受模式。
短句来源
  相似匹配句对
     Research of the Hierarchy of Advertising Audience Response
     广告反应模式研究
短句来源
     the target acceptors are not made determinate;
     目标不明确;
短句来源
     In this thesis, inspired by J.
     J.
短句来源
     News serves the audiences.
     新闻是为服务的。
短句来源
     The major reaction is controlled by thermodynamical equilibrium.
     反应主要热力学控制。
短句来源
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There are five models about the interrelationship between speech contesters and the audience in the process of a contest: imbalance of the information conveyed, the reduction of support from the audience, audience reaction to abnormal views, the effect of the nonverbal language interpretation to the speaker, and audience response to the excellent speech. An analysis of the models can provide some basic principles to inform the speakers of how to improve their skills for performance.

发言者与受众在辩论演讲中相互影响主要有以下五种模式:信息知识接触的不对称模式、受众支持度反向模式、异常观点受众反应模式、类语言对辩论或演讲者的影响模式、受众对发言精彩度的感受模式。模式对提高发言者演讲辩论技巧提供了简化的理论,有助于发言者把握演讲辩论的内部规律。

The purpose of commonweal advertisement is to influence the attitude of the public towards social issues or let them concern, participate in and solve common social problems or change their wrongdoings. Depending upon what kind of appealing method can abstract audiences to the topic is a very important subject of availability research for commonweal advertisement. Emotional appeal, especially fear appeal is an extremely effective persuading strategy of commonweal advertisement. Based on two aspects of the availability...

The purpose of commonweal advertisement is to influence the attitude of the public towards social issues or let them concern, participate in and solve common social problems or change their wrongdoings. Depending upon what kind of appealing method can abstract audiences to the topic is a very important subject of availability research for commonweal advertisement. Emotional appeal, especially fear appeal is an extremely effective persuading strategy of commonweal advertisement. Based on two aspects of the availability rationale of fear appeal——audience reactions and message content, commonweal advertisement with perceived susceptibility, perceived severity and perceived response efficacy can stimulate audience’s emotion and psychological reaction. As a result enhance audience to form or change their attitudes and volitions of conduct.

公益广告的传播目的在于影响公众对社会问题的看法和态度 ,或使之关注并参与解决共同的社会问题 ,或改变其不良行为。以何种诉求方式才能吸引受众 ,以引起目标受众对议题的注意 ,是公益广告效果研究的重要课题。情感诉求 ,尤其是恐惧诉求是一种极为有效的广告說服策略。根据恐惧诉求的有效性原理的两方面 ,即受众反应和信息内容的设计来考察 ,具备“自觉罹患率”、“自觉严重性”和“自觉反应效能”的公益广告 ,可以刺激受众情绪 ,激发受众心理反应 ,进而促使受众形成或改变态度以及行为意向。

At first, this article introduced the related concepts of gender stereotypes and the theoretical base of the researches on the gender stereotypes in television advertisements. The article reviewed the researches on the gender stereotypes in television advertisements from the points of view of the content analysis and audience’s response. The results of content analysis showed that despite the feminist movement for more than 20 years, the gender stereotypes in television advertisements had not been reduced yet...

At first, this article introduced the related concepts of gender stereotypes and the theoretical base of the researches on the gender stereotypes in television advertisements. The article reviewed the researches on the gender stereotypes in television advertisements from the points of view of the content analysis and audience’s response. The results of content analysis showed that despite the feminist movement for more than 20 years, the gender stereotypes in television advertisements had not been reduced yet and it was universal around the world. The results of audience’s response showed that audience’s response to the gender stereotypes in television advertisements was a complex process and was influenced by many factors, such as sex, age, level of education,feminist consciousness and so on.

文章首先介绍了性别角色定型的相关概念和广告中性别角色定型研究的理论基础,然后从内容分析和受众反应两个角度回顾并总结了有关电视广告中性别角色定型的研究。内容分析的结果表明:虽然经过了20多年的女权运动,电视广告中的性别角色定型并没有减弱;电视广告中的性别角色定型具有国际普遍性。受众反应的结果表明:受众对电视广告中的性别角色定型的反应是一个复杂的过程,会受到多种因素,比如性别、年龄、受教育程度和女性主义意识等的影响。

 
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