Using the survey data, enterprise marketing capability is benchmarked based on building the benchmark index system of the enterprise marketing capability.
Information superiority is a determinative factor for the success of enterprise's marketing activities, therefore information communication becomes an absolutely necessary activity in the course of marketing.
This paper introduces briefly the evaluating index system of enterprise's Marketing ability, determines the weight of dynamic evaluating index of the Marketing ability of enterprise by using fuzzy set theory and analytic hierarchy process, and illustrates its usage connecting with the actual example.