3 This part discusses of the subject and object of the propagation of cityidentity and how to make the best use of the means of the western cites' identity propagation, mass propagation, organization propagation, interpersonal, interpersonal propagation.
This essay, on the basis of enterprise CIS theory and the combination of their historical background and cultural advantage, presents the city image position-setting, the introduction of city CIS value analysis and the corresponding means and procedures to pervade city image to less developed areas. It also presents the practical designing application with the example of such underdeveloped area as Ganzhou.
City government plays dual roles as main part and important carrier of the management of city image. The government behavior can guide the conduct of position fixing of city image, guarantee the scientific direction of image optimization and exaltation the effectiveness of dissemination of the city image.
City marketing provides a good vehicle to strengthen city in competition. Developing the effect of FSEs is an effective approach to enhancing the city marketing. The positive impact of FSEs could identify city image, promote transmission of city image, and reverse negative image of city. The unique image of city could be identified by association, vision and civic activities concerned with FSEs.