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受众理论
相关语句
  audience theory
     On Introducing the Audience Theory into Information User Study
     试论情报用户研究中受众理论的引入
短句来源
     The traditional target audience theory claims the most effective approach for advertisements is to directly contact target consumers,but advertisements themselves can create something popular,and make the product of an advertisement a sign of pop culture,thus bringing about great marketing force and the production of such pop culture results from the media agenda-setting mechanism.
     传统的目标受众理论认为广告的最有效的方法是直接到达目标消费者,但是广告本身也能够造就流行,使其广告的产品成为流行文化的符号,从而产生巨大的销售力。 而这种流行文化的生成来自于媒体的议程设置作用机制。
短句来源
  “受众理论”译为未确定词的双语例句
     The paper is based on the survey of 428 middle-school student samples both in Guangzhou, Guangdong Province and Wuhan, Hubei Province. It focuses on the analysis of primary group's influence on city teenagers' acceptation of TV communication.
     本研究以结构功能主义理论为支撑点,结合社会学互动理论和传播学受众理论、把关人理论以及社会心理学等相关理论观点,通过对广州、武汉两地三所中学的问卷和个案调查资料的分析,揭示了初级群体对青少年接受电视传播的影响现状和影响机制。
短句来源
     From my opinion, medium and upper class, the major audience of CNN, is the core of CNN’s audience study.
     本文认为,精英受众是CNN受众理论的核心;
短句来源
     This article firstly summarize the theory of audience and then have a thorough analysis, from the audiences' basic characteristic to the acceptance psychology and then the emotion demand for the audiences of the television program of legal system. The article has done the particular description on the latter two aspects, and provide some specific request on how to carry on the humanities concern.
     论文首先对传媒受众理论进行了综述,然后针对电视法制类节目受众进行了深入分析,从受众基本特性到接受心理直到情感需求,其中对电视法制类节目受众的接受心理和情感需求作了的细致描述,并对法制节目中如何进行人文关怀提出了具体要求。
短句来源
     This paper utilizes the mass media dissemination effect theory and the audience theories, through the mass media dissemination and the university thought political education pattern relevant analysis, to launches the proof. The paper hopes to construct a brand-new system about the university thought political education pattern based on the mass media dissemination theory, try hard to provide the reference for the university thought political education pattern innovation practice.
     本论文运用大众传播效果理论和受众理论,通过大众传播与高校思想政治教育模式的相关性分析和归因分析展开论证,希望构建一种基于大众传播理论的高校思想政治教育模式的全新体系,力图为高校思想政治教育模式创新的实践提供参考。
短句来源
     The school contributes a lot to media studies.
     该学派在文本分析、符号学方法及受众理论方面为传媒研究做出了巨大贡献。
短句来源
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     Discussion about the study of advertisement audience theory
     广告若干理论问题初探
短句来源
     Literature Review on Advertising Based on Advertising Communicative Audiences
     基于传播的广告理论研究综述
短句来源
     Theory Value and Practice Meaning which Audiences Study
     研究的理论价值与实践意义
     News serves the audiences.
     新闻是为服务的。
短句来源
     In this thesis, inspired by J.
     J.
短句来源
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This paper is a result of audience studies of the author since 1980. During the past 20 years, the author has stayed three places: China, the United State and Hongkong and has experienced three research stages: precision, theorization and localization. The paper presents the significance of the theoretical and scientific research and localization in audience studies.

本文回顾了作者自 1 980年至今从事受众研究的体会。在这 2 0年间 ,作者从中国大陆到美国、又从美国到香港 ,经历了追求受众研究“精确化”、“理论化”和“本土化”的三个阶段 :早期在中国大陆的研究 ,力求以严密的方法对受众行为作出精确的描述 ;中期在美国的研究 ,转向对受众和效果理论进行实证检验和发展 ;近期在香港的研究 ,旨在探索以西方科学理论为基础 ,对大中华区受众研究具有操作性、证伪性之指导价值的本土化理论。三者当中 ,尤其以理论的本土化最为困难。其难之处 ,来源于西方理论与中国独特国情之差距。本文希望通过亲身经历的剖析 ,说明受众研究理论化、受众理论科学化、受众科学理论本土化之必要性、艰巨性和可能性

Advertisement audience is one of the basic factors of the advertisement activities. But nowadays in China advertisement academic circle doesn*st pay more attention to the study of the advertisement audience theory. This article puts forward some ideas on the study direction and content of advertisement audience theory by discussion the advertisement audience power, advertisement audience forms and advertisement audience roles, etc. Thus to arouse advertisement academic circle*ss much concern on advertisement...

Advertisement audience is one of the basic factors of the advertisement activities. But nowadays in China advertisement academic circle doesn*st pay more attention to the study of the advertisement audience theory. This article puts forward some ideas on the study direction and content of advertisement audience theory by discussion the advertisement audience power, advertisement audience forms and advertisement audience roles, etc. Thus to arouse advertisement academic circle*ss much concern on advertisement audience.

广告受众是广告活动的基本要素之一 ,但目前国内广告学界对广告受众的理论研究不够重视。本文通过对广告受众权力、广告受众形态和广告受众角色等三方面问题的探讨 ,就广告受众的理论研究方向和内容提出了一些看法 ,并试图通过这些探讨 ,引起国内广告学术界对广告受众理论的关注。

The fourth medium, namely the Internet, has a great influence on the practice and theory of news propagation. The rapid and abrupt rise of the fourth medium in our country has many backing factors, which construct several features of news propagation: the breakthrough of space limit, time limit, median limit, teaching limit, as well as the enforcement of the change in the spreading mode, the spreading practice and the function of audio-visual organs. These therefore pound and rectify the theory of mode, control...

The fourth medium, namely the Internet, has a great influence on the practice and theory of news propagation. The rapid and abrupt rise of the fourth medium in our country has many backing factors, which construct several features of news propagation: the breakthrough of space limit, time limit, median limit, teaching limit, as well as the enforcement of the change in the spreading mode, the spreading practice and the function of audio-visual organs. These therefore pound and rectify the theory of mode, control and effect of propagation.

第四媒体即因特网对新闻传播的实践与理论 ,产生了深广的影响。第四媒体在我国的迅速崛起有着多重背景。它在新闻和其他信息的传播方面呈现出一系列显著特点 ,即打破了空间的限制、时间的限制、数量的限制、媒介的限制、传受的限制 ,使新闻传播方式发生了相应的变化 ,从而对传播模式、控制、效果、受众理论形成冲击和修正

 
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