and then from the two aspects of the marketing channeland the strategy of the sales promotion, we comprehensively research the 4PSimportant elements of the credit card (The 4PS are product, price, place andpromotion.)
SET protocol is an electronic payment system protocol based on credit cards which was proposed by the two great credit card organizations Visa and MasterCard to be used on Internet The core technology in SET includes data encryption, data signature, electronic envelope and electronic secure certificate etc.
From the nature, the paper analysized the main types and functional evaluation of the card of credit in use, and it also pointed out that with the development of the science and technology lnd elonomy the application of the card of credit is sure to be bettered widely and lomprehensively.
Fifth chapter through the Anshan construction bank credit card customer actual sample, has established the quantitative evaluation model, and had determined the marginal value has carried on the precision examination and the example application.
Looked from the present Anshan construction bank credit card service development situation that, the credit card customer credit appraised still was at the start stage, the main application qualitative appraisal law, relied on excessively appraises personnel's experience, the method lacks the objectivity simply, the accuracy is bad, the efficiency was low, guarded against the latent risk with difficulty.
Third chapter key has carried on the objective analysis to the construction bank Anshan branch credit card customer credit appraisal existence question, the fourth chapter has constructed the credit appraisal target system and revised the qualitative grading standard.
The article first chapter has carried on the introduction to the credit card customer credit appraisal research background, and has made the summary on the credit card customer appraisal theory and the concrete research technique.
Having explained the triadic nature of the affinity credit card relationship it then takes this one step further to discuss the development of a further quadratic, rhomboidal relationship.
SET (Secure Electronic Transaction) is a suite of protocols proposed by a consortium of credit card companies and software corporations to secure e-commerce transactions.
However, a lack of explicitness in the dual signature makes some agreement properties fail: it is impossible to prove that the Cardholder meant to send his credit card details to the very payment gateway that receives them.
Ethical Issues in Credit Card Solicitation of College Students - The Responsibilities of Credit Card Issuers, Higher Education,
Credit card companies aggressively solicit college students, without regardfor the consequences of high credit car debt for these customers.
Software agents that play a role in E-commerce and E-government applications involving the Internet often contain information about the identity of their human user such as credit cards and bank accounts.
AMEX implemented an innovative cause branding (CB) effort to convince its cardholders to "Charge Against Hunger" (CAH) by utilizing their AMEX credit cards more frequently during the holiday season.
In this part, we will describe payments using credit cards and cheques in e-commerce.
We found that if non-account holding households were to obtain accounts, they would increase their demand for credit cards, first mortgages, car loans, consumer loans, certificates of deposit, and IRA/Keogh accounts.
Current e-commerce practice enforces a customer to disclose her identity to the e-shop and the use of credit cards makes it straightforward for an e-shop to know the real identity of its customers.