Thinking on future development are put forward, including implementing trademark strategy, strengthening creative capability, enhancing market network construction, optimizing product structure, fostering leader enterprises, increasing investment, etc.
In intellectual economy society,with the enforcement of trademark strategy in various countries,the protection of well-known trademark has aroused widespread attention of the whole world and this problem become important content in 《Paris Convention on Protection of Industrial Property》 (Paris Convention) as well as 《Agreement on Trade-Related Aspects of Intellectual Property Rights》(TRIPS Agreement).
And then, it is analyzed that Chinese enterprises implement the good and bad respect of the strategy of brands, theinternationalization strategy to these two major native country brands of Haier and Legend has carried on research, have proposed that the internationalization of the cultural strategy of the brand of Chinese enterprise is conceived .
For the enterprises which deal with multiple transactions, when they launch new products to the market, they all face a same choice, to implement the strategy of the brand extension or just select one single brand .
In the course of creation and development of the brand, the growing state of band is restricted by a lot of factors; the main factors are as follows: the operator' s honesty and credit, market competition order, Strategy of the brand and culture, etc.