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医疗服务产品
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  medical service product
     Medical service product has four main characteristics of service product,--intangibility,inseparability,changeability and fugacious;
     医疗服务产品具有服务产品的四个主要特点 ,无形性、不可分离性、可变性、易消失性 ;
短句来源
     Basing on five-level theory of Philip Kotler'holistic product concept,the authors defined the meaning and level of holistic product of medical services. The medical organizations should take different measure to develop medical service product with five-level to promote their competitive ability.
     根据菲利普·科特勒的产品整体概念五个层次理论 ,本文对医疗服务产品整体概念的内涵和层次作了具体界定 ,并指出医疗机构应保证医疗服务的核心产品、完善形式产品、理解期望产品、拓展延伸产品、适时开发潜在产品 ,以增强竞争力
短句来源
  “医疗服务产品”译为未确定词的双语例句
     This paper introduces the connotations of rural basic medical service, analyzes on the necessity and basic means of intervening in the rural basic medical service by the state, and advances the motivation mechanism and restriction mechanism for the supply of the medical service.
     介绍了农村基本医疗服务的内涵,分析了国家对农村基本医疗服务产品供给干预的必要性及基本手段,提出了医疗服务产品供给的激励与约束机制。
短句来源
     SERVICE PRODUCTS IN MILITARY HOSPITALS: COST AND COMPOSITION OF VALUE CONTENT OF
     军队医疗服务产品的成本内容及其价值构成
短句来源
     Five levels of the medical service products should be investigated for making marketing strategy and competitive advantages,including core interests,main products,expected products,additional products and potential products.
     制定营销策略 ,确定竞争优势需要考察医疗服务产品的五个层次 ,核心利益、基础产品、期望产品、附加产品、潜在产品。
短句来源
     In this part, the article brings forward four strategies: making target market strategies, establishing interlocution with IMC, improving apperceived service quality of the Hospital Customer and using service remedy.
     (2)根据医疗服务市场的特殊性,创新性地提出了就医顾客忠诚概念:不仅重复购买(尽管这种重复性购买可能只是行为忠诚)某医院医疗服务产品的就医顾客是忠诚的,那些长期信赖某医院,并且适时主动地向别人推荐该医院及其医疗服务的就医顾客也是忠诚的。
短句来源
     Before reform, under traditional planned economical system, welfare of sanitation project is overemphasized and the hospital mainly relies on national financial subsidy, which proves an obstacle to reproduce service product of the hospital, a tense relation characterized with being difficult to see a doctor, be in hospital and do surgery in medical supply and demand, and a low efficiency of utilizing resource.
     改革前,在传统的计划经济体制条件下,片面强调了卫生事业的福利性,医院主要依赖国家财政补贴,使得医疗服务产品的再生产出现了“梗阻”,带来了以“看病难、住院难、手术难”为特征的医疗供需关系紧张和资源利用效率低下的现象。
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  相似匹配句对
     THE FIXING PRICE STRATEGY OF MEDICAL SERVICE PRODUCTS
     医疗服务产品的定价策略
短句来源
     PRODUCT&SERVICE
     产品服务
短句来源
     PRODUCT·MARKETING·SERVICE
     产品·市场·服务
短句来源
     European medical care
     欧洲医疗服务
短句来源
     Introducing the concept of holistic product to promote medical services marketing
     导入产品整体概念 促进医疗服务营销
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This paper analyzes the peculiarity of medical service products and reveals the speciality of mechanism of medical service market. The mechanism of medical service in China has significant difference compared with west countries' that is complete freedom and blindness. It is an automatic regulation system that the plan is combined with the market.

本文通过对医疗服务产品特性的分析 ,揭示了医疗服务市场机制的特殊性 ,并提出我国医疗服务市场机制不是西方国家那种完全自由的、盲目的市场经济机制 ,而是计划和市场相融合的自觉调控体系这样一个中心论点

Marketing exist in every social activity.The marketing management is also necessary for hospitals.The products,clients and markets of medical service have different characteristics from that of other industries.The flexibility is needed for the marketing management theory's application in hospital running.Five levels of the medical service products should be investigated for making marketing strategy and competitive advantages,including core interests,main products,expected products,additional products and potential...

Marketing exist in every social activity.The marketing management is also necessary for hospitals.The products,clients and markets of medical service have different characteristics from that of other industries.The flexibility is needed for the marketing management theory's application in hospital running.Five levels of the medical service products should be investigated for making marketing strategy and competitive advantages,including core interests,main products,expected products,additional products and potential products.The product's core interest is the target and task of the marketing;from second level to fifth level belongs to the scopes of the product difference and product competitive advantage .After market is accurately located,the resources and efforts should be focused on the differential advantages to meet the needs and desires of clients-patients and their accompanists.Medical service product has four main characteristics of service product,--intangibility,inseparability,changeability and fugacious;it also has two characteristics that other service products have not --the high risk and the asymmetry on medical service information between patient and doctor.Moreover,differences exist on culture,law and market environment.The article poses measures for hospital's brand-establishing and marketing management.Hospital should give attention to both interest of clients and society and set up sense of social marketing to pursue the in-line development with society and maximum profit.

营销存在于一切社会经济活动当中 ,医院也需要开展营销管理工作。医疗服务产品、顾客和市场具有不同于其他行业的特点 ,将营销管理理论应用于医院经营工作要有灵活性。制定营销策略 ,确定竞争优势需要考察医疗服务产品的五个层次 ,核心利益、基础产品、期望产品、附加产品、潜在产品。产品的核心利益是营销的目的和任务 ;第二至第五层次是产品差异的范围 ,也是产品竞争优势所在范围。在准确进行市场定位后 ,应当集中资源和努力在差异优势上 ,满足顾客 (患者及其陪同人员 )的需要和欲望。医疗服务产品具有服务产品的四个主要特点 ,无形性、不可分离性、可变性、易消失性 ;同时也具有其他服务产品所没有的两个特点 ,一是患者与医生在医疗服务信息上的不对称性 ,二是医疗服务的高风险性。制定营销方式需要考虑到这些特点。医院营销还在文化、法律和市场环境方面与其他行业有所差异。根据以上论述 ,提出了创建医院品牌 ,搞好医院营销管理的措施。医院要兼顾顾客和社会的利益 ,树立社会营销观念 ,以求得与社会的协调发展 ,争取最大利益。

The paper tells how the authors' hospital managed under the circumstances of fierce competition in the medical market to integrate the idea of a marketing chain with medical service, construct a quality and efficient marketing chain for medical service, constantly readjust each part and element of the “chain management” of technical items and service manner, and realize multi layer and multi dimensional network management. The hospital also established a “chain management” framework characterized by “compliance...

The paper tells how the authors' hospital managed under the circumstances of fierce competition in the medical market to integrate the idea of a marketing chain with medical service, construct a quality and efficient marketing chain for medical service, constantly readjust each part and element of the “chain management” of technical items and service manner, and realize multi layer and multi dimensional network management. The hospital also established a “chain management” framework characterized by “compliance with market laws, customers highest and delivery of quality service”. Setting on itself such high demands as “highest speed, best quality, lowest cost and optimal service”, the hospital did its best to create a strong marketing chain for medical service products, thus providing theoretical basis and practical reform experience for the marketing of medical service products.

探讨在激烈的医疗市场竞争形势下 ,将营销链理念与医疗服务有机地整合 ,创建优质高效的服务营销链 ,不断调整技术项目和服务方式等的“链式管理”的每个部分和要素 ,构成多层面、多维度的立体网络式管理 ;完成了以“遵循市场规律、顾客之上、优质服务”为主线的“链式管理”体系。以“最快的速度、最好的质量、最低的成本、最优的服务”为标准 ,铸造硬的医疗服务产品营销链。为医疗服务的产品市场营销提供理论依据与改革的实践经验

 
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