助手标题  
全文文献 工具书 数字 学术定义 翻译助手 学术趋势 更多
查询帮助
意见反馈
   基于消费者 的翻译结果: 查询用时:0.508秒
图标索引 在分类学科中查询
所有学科
企业经济
更多类别查询

图标索引 历史查询
 

基于消费者
相关语句
  customer-based
     Among the three concepts, Brand Equity is the core; the customer-based brand equity reflects the essence of brand, especially.
     这三层涵义中最核心的是品牌动态资产(Brand Equity),其中,基于消费者的品牌资产(Customer-based Brand Equity)最能反映品牌的本质。
短句来源
     Creating Customer-based Brand Personality
     基于消费者的品牌个性塑造
短句来源
     The study indicates that the introduction of step-down brand extension has a negative impact on the customer-based brand equity.
     研究结果证实了品牌向下延伸会对基于消费者的品牌权益产生负面影响;
短句来源
     Based on the theory of customer-based brand equity, this article studies the impact of brand extension strategies on brand equity theoretically and empirically.
     研究以基于消费者的品牌资产理论为基础,从横向延伸和纵向延伸的角度来探讨品牌延伸策略对品牌资产的影响。
短句来源
     Meanwhile, the hypothesis that the step-up brand extension positively influences on the customer-based brand equity is partly supported.
     同时,关于品牌向上延伸对基于消费者的品牌权益产生正面影响的假设得到部分证实。
短句来源
更多       
  “基于消费者”译为未确定词的双语例句
     The fourth part is the hardcore of this paper, bring forward the brand evaluation method based on consumers' loyalty degree.
     第四部分为论文的核心部分,结合已有的品牌评估方法,提出基于消费者忠诚度的品牌评估方法,并对具体品牌进行了实证评估。
短句来源
     QoS Management Based on Resource Consumer-Provider Cooperative Model
     基于消费者-提供者协作管理模型的QoS管理
短句来源
     The third chapter analyses the quality discrimination based on consumers’endogenous and exogenous characteristic, when the firm only supplies two versions.
     第三章分析当垄断厂商只提供两种质量版本时,厂商基于消费者内在和外在特性的质量歧视,并得出厂商进行质量歧视的条件。
短句来源
     Forest Food industry Development Potentiality Analysis——Based on the consumer behaviour theory
     基于消费者行为理论的森林食品产业发展潜力分析
短句来源
     A Study on Consumer Perception Based Price Promotion Strategy
     基于消费者感知的价格促销策略研究
短句来源
更多       
  相似匹配句对
     Consumer-based Brand Equity Evaluation
     基于消费者的品牌资产评估
短句来源
     Based on the U.L.
     基于U .
短句来源
     Based on K.
     基于K.
短句来源
     Creating Customer-based Brand Personality
     基于消费者的品牌个性塑造
短句来源
查询“基于消费者”译词为用户自定义的双语例句

    我想查看译文中含有:的双语例句
例句
为了更好的帮助您理解掌握查询词或其译词在地道英语中的实际用法,我们为您准备了出自英文原文的大量英语例句,供您参考。
  customer-based
The dominance of customer-centered thinking over product-centered thinking calls for a shift from product-based strategies to customer-based strategies.
      
The Lifetime Value Concept in Customer-Based Marketing
      
The objective of this paper is to gain insight into the use of the Lifetime Value (LTV) concept when focusing on relationships with customers.This requires a discussion of both the status quo of LTV and customer-based marketing.
      
We identify five aspects where current use of LTV is inappropriate for customer-based marketing.
      
Confirmation of the grammar's brand representation is shown through a customer-based survey.
      
更多          


Brand equity is an important area in brand management. However, disagreements in the definition of brand equity show misuses of the concept in managerial practices and confusions of measurement of brand equity. This paper reviews the three patterns of definition of brand equity, namely, the financial accounting pattern, market based pattern and consumer based pattern, clarifies the different purposes of different patterns of definition, recommends a new, common definition of brand equity based on brand value,...

Brand equity is an important area in brand management. However, disagreements in the definition of brand equity show misuses of the concept in managerial practices and confusions of measurement of brand equity. This paper reviews the three patterns of definition of brand equity, namely, the financial accounting pattern, market based pattern and consumer based pattern, clarifies the different purposes of different patterns of definition, recommends a new, common definition of brand equity based on brand value, and finally lays down a solid foundation for further solution of the method of assessing brand equity.

品牌资产是品牌管理领域中一个认识未完全统一的重大问题 ,其概念的运用比较杂乱。针对国内对此缺乏全面了解的情况 ,该文在回顾的基础上 ,通过透视与比较 ,清理提炼出品牌资产最具代表性的三种概念模型 :财务会计概念模型、基于市场的品牌力概念模型及基于消费者的概念模型 ,进而提出了基于“品牌价值”的品牌资产概念 ,进一步为解决品牌资产评估的方法问题奠定了基础。

Measurement of brand equity is an important issue in the administration of brand. This article analyzes the financial, market and consumer factors, which make up the four patterns of measurement, and sums up the representative ways and methods in measurement of brand equity in the world, which consist of two internationally influential methods and four patterns of measurement based on the relationship among consumers. The author also renders a new direction of measurement based on the values of brand.

品牌资产评估是品牌管理领域中的重大问题。该文分析了构成4类评估方法的3种要素组合(财务要素、市场要素和消费者要素),比较归纳了国际上品牌资产评估的代表性解决路线和方法,主要包括2种国际上最有影响的方法和4种基于消费者关系的评估模型。提出了深入发展的思路和基于品牌价值的新评估方向。

Discrete choice, using the multinomial logit model, is sometimes referred to as "choice-based conjoint." This paper shows you how to use the multinomial logit model to investigate consumer's stated choices. The multinomial logit model is an alternative to full-profile conjoint analysis and is extremely popular in marketing research. We will discuss designing a choice experiment, preparing the questionnaire, coding and processing the data, performing the analysis, and interpreting the results. An example of Mobile...

Discrete choice, using the multinomial logit model, is sometimes referred to as "choice-based conjoint." This paper shows you how to use the multinomial logit model to investigate consumer's stated choices. The multinomial logit model is an alternative to full-profile conjoint analysis and is extremely popular in marketing research. We will discuss designing a choice experiment, preparing the questionnaire, coding and processing the data, performing the analysis, and interpreting the results. An example of Mobile phone charge price is given to illustrate the concepts, procedures and application of DCM.

离散选择模型是一种复杂、非线性的多元统计分析方法和市场研究技术 ,主要基于消费者对产品 /服务的选择来模拟费者的购买行为。本文通过手机话费价格研究介绍了离散选择模型的基本原理和操作步骤 ,以及采用MultinomialLogitModel计算属性效用值、选择概率和模拟市场占有率 ,获得价格弹性曲线的方法

 
<< 更多相关文摘    
图标索引 相关查询

 


 
CNKI小工具
在英文学术搜索中查有关基于消费者的内容
在知识搜索中查有关基于消费者的内容
在数字搜索中查有关基于消费者的内容
在概念知识元中查有关基于消费者的内容
在学术趋势中查有关基于消费者的内容
 
 

CNKI主页设CNKI翻译助手为主页 | 收藏CNKI翻译助手 | 广告服务 | 英文学术搜索
版权图标  2008 CNKI-中国知网
京ICP证040431号 互联网出版许可证 新出网证(京)字008号
北京市公安局海淀分局 备案号:110 1081725
版权图标 2008中国知网(cnki) 中国学术期刊(光盘版)电子杂志社