National cultural function of advertising communication mainly reflects several aspects which include national culture composing of cultural spiritual implication of advertisement, forming manifesting character of advertising culture, influencing audiences' accepting orientation to the advertisement as well as restricting the communication of advertising culture.
Under the condition of socialism market economy, news media, as a mouthpiece of the communist party, government and people, must firmly insist on journalism's guidance principle. This is determined by the basic character of journalism, and this is also the imminence demand of readers and audiences in political and economical life under new situation.
Both components include powerful and intuitive diagnostic features that facilitate communicating the explanation of modeling results to a broad audience.
Another important problem to consider is the time gap between the emergence of new therapies and the publication and reception by the medical audience, in particular in rapidly evolving fields as cardiology.
As an audiovisual medium, computer animations require superior image quality and professional soundtrack to lead audiences into their fascinating virtual world.
It is suggested that to understand celebrity one can neither accept it at face value nor criticize it as merely manipulative but has to accept - and explore - the concrete ways in which audiences relate to it.
This paper argues that despite these barriers, collective actors, working intentionally and strategically, can develop effective media campaigns to communicate with mass audiences - audiences they cannot reach directly.
The influence of these hyperbolic conclusions is also due to the fact that they have been introduced in the market in a conjuncture where they have been perceived by various audiences as "useful" in Pareto's sense.
Through its temporal reordering, Memento attempts to provide the audience with an experience analogous to Leonard's and thus heighten our understanding of how memory makes us human.
When executed well, a mu?āra?a provided a variation, praise, parody, response, or combination of these, of the original work, which would not be lost on the audience familiar with the form.
Since Paul intended his epistles to be read aloud to the congregation from the beginning to the end without going back and forth, they must have made some sense to the audience at the first reading.
The audience members should, rather than fearing the reproach of society, have angst for falling away from the community, which in our author's eyes, is an offense for which no repentance is available.
Finally, a third gossamer wall lies between ourselves and our readers and audiences as well as the epistemological or epistemic communities wherein our work is located, read, reviewed, and received.
No matter how penetrating and original an insight into the human condition it may appear to Shakespeare's nineteenth- and twentieth-century readers and audiences, to Shakespeare's contemporaries it was a platitude.
After the awards garnered by Kingston's The Woman Warrior, other Asian American works found welcome readers and audiences.
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Readers and audiences are then invited to explore competing visions of the context, to become immersed in and merge with new realities to comprehend.
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The plays also attempt to induce social action on the part of the readers and audiences in the form of everyday activism or civic engagement.
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TV, newspaper, radio and magazine are generally considered as four major advertising media. In order to learn about Foshan people's contact with and responses to the four media of Foshan, during the Spring Festival of 1996, Foshan Radio and Television University, with the help of its graduating students, conducted an investigation in forms of questionaries and informal interviews. 3000 questionaries were distributed and 2928 of them were collected valid. The findings show that the four media of Foshan hav...
The transformation of Communicant Center to Audience Center is a basic trend of development of the mass communication in the West up to now. Since the beginning of 1980s, the seeds of Audience Center have appeared to some extent in mass communication in China; however, a complete Audience Center has not been found so far. This paper has explored the links and ways of establishing Audience Center in mass communication of China from the aspect of social control system of the mass communication and the aspect...
The organization of contemporary mass media is an hourglasslike information service system in which the journalists possess privileged position to gather and transmit message.Contrarily,in the developing architecture of cyberspace,we can place high hopes on the equality between informers and audiences;the norms shapes over mass press period may also make way for the cyberspace-style codes.The author argues that changes brought about by th...
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