Aiming at the problems of Chinese mobile market and consumer behavior, integrating the K means arithmetic and methods segmentation of consumer behavior, this paper put forward the consumer behavior model of Chinese mobile market based on K means arithmetic. An experimental study was carried out for this strategy.
According to the issues discussed in the former researches,this field can be classified into four parts: types and causes of consumer switching costs,consumer switching costs and competitive strategy,consumer switching costs measurement and consumer behavior in relation to consumer switching costs. Consumer switching costs and consumer behavior will be the main research area for further study.
Af the first part of the paper, computer modeling is compared with the normal research method of consumer behavior to discuss the advantage and the limitation of the usage of the computer modeling in the research of consumer behavior.
It therefore provides a more generic and encompassing perspective than the common consumer behavior perspective, or the one-sided emphasis in marketing on seller activities.
Some implications for marketing and consumer behavior theory and research, and marketing practice are discussed.
Examples are drawn from four related areas: a) management; b) art >amp;amp; design; c) electronic commerce >amp;amp; retailing; and d) psychology >amp;amp; consumer behavior.
Traditionally, retailing and consumer behavior may be treated as sub-areas of marketing, rather than being viewed as disciplines in their own right.
Results suggest that changes in retail structure, though they have altered consumer behavior, are more attributable to changes in the cost structures of firms than to changes in the preferences of consumers.
We establish a dynamical system model of consumer behavior on the basis of current consumer behavior theories and discuss dynamical characters of this system. At the same time, we show some closed-loop control tactics that we should take in order to trail gradually the consumer quantity C which might make the national economic system grow balancedly. We also show the stochastic optimal control tactics that we should take in order to trail C as well as to make consumer's welfare best.
The consumer behavior theory is extended to buyer behavior of imperfect competition.First continuity of budget mapping and demand mapping is gained,then duality of mathematics programing is extended,continuity and differential of expenditure set is proved.
According to the author's opinion,to make the right decisions with the effective help of information resource,the enterprise must work hard at analyzing and evaluating the relative information of enterprise business in such aspects as enterprise environment,trade tendency,consumer behavior and enterprise image