This article is started with analysing from the news title compared with advertising language , regard newspaper news and level advertisement as the media of studying , and studyied with discipline theory of learning just like journalism , dissemination , advertisement , linguistics and language etc. as the foundation stone , relatively analyse newspaper news title and advertising language’s similarities and differences of respects about characteristic , function , writing principle , artistic technique , using of speech figure .
Owing to restrict of science and technology in itself,whever form or content of the writing of scientific and technical article,basic principles of its writing are different from news writing and literature writing.
Consciously applying aesthetics principles to scientific article editing and composing helps stretch imaginal thinking, benefit from methods and means of artistic creation, and create writing excellent both in words and logic.
In order to raise creative and writing levels of scientific and technological workers, perfect their knowledge structure, and according to the problems in contributing scientific and technological treatises, the paper expounds that it is necessary for the authors of treatises to relearn the moral education, the selecting of a title for a treatise, the standardization and laws and regulations as well as political nature and maintaining secrecy.
According to the Characters of Chinese mathematicalscience, the paper presents abstracts of Chinese mathematical docu-mentation have need to include the purpose to writing the paper, theresults of the paper and the methods to obtain the results.