This chapter use for marketing management base theory about Service Marketing and Relationship Marketing , first analysis international , internal lie fallow athletics example the Golf athletics development status , use for Five Forces Model of the Competitive and SWOT analysis method and base on analysis Chongqing international Golf Club marketing environment ,research the consumption and competitive status and develop the base marketing strategies about Product , Price, Place, Promotion , and composed with the Tourism Industry’s development, put forward the marketing strategy about developing the Glof Tourism.
The rise of tourism on holiday and festival brings about new chances to hotel marketing. This paper,based on this characters and from the angle of hotel marketing,analyzes thoroughly the distinguished features of holiday and festival and operating process of holiday and festival marketing, discusses concretely the selection of target market,marketing goal,marketing theme and marketing medium and points out the problems to which attention should be paid in the marketing organization process.
The simulation was used to consider scenarios of various environmental influences of the region-climatic factors (warming and changed rainfall) as well as anthropogenic disturbances (development of tourism, agriculture, and commercial hunting).
Impacts of Yulong Mountain glacier on tourism in Lijiang
But it keeps retreating these years due to global warming, which is bound to influence regional tourism significantly in Lijiang.
This study estimates the effects of the glacier retreat of the Yulong Mountains on tourism there.
These data were used to analyze the proportion of the contribution of glacier to the tourism in Lijiang and estimate the impact of glacier on the regional tourism quantitatively.