On basis of analyzing its operation, the paper discussesthe competition environment, marketing positioning and exact marketingstrategy of Beijing Pinge Restaurant, and make a feasible and reasonablemarketing system with the help of 7Ps marketing theory.
Practical development requests the hotel industry to review its market, understand the meaning of service and marketing, grasp the marketing difference between hotel service and other products, and accord with the features of hotel service to adopt service marketing tactics to enhance the satisfaction and trust of customers.
This paper discusses spatial distribution trend and seedtime character of modern service industry to explore that modern service industry is characterized by asymmetric spatial distribution under the action of marketing mechanism and it is important and necessary to develop modern service industry in the mid and later period of industrialization.
City marketing provides a good vehicle to strengthen a city in competition.
On the analysis of the important roles of events and city image in the context of city marketing, this paper suggests that holding festivals or special events is an effective approach to enhance city marketing.
A game approach to production, storage, and marketing problems
Dynamic control of production, storage, and marketing processes is regarded as a cooperative game or as a two-criteria optimal control problem.
It is necessary to intensify works on the improvement of concentration technique for manganese ores and to carry out the marketing study of the expediency of replacing imported manganiferous concentrates by those obtained from the Uralian ores.