It makes audience consciousness, refreshment consciousness, entirety consciousness, quality consciousness, individuality consciousness and market consciousness from the program's management conform to the same management concept.
As a special good, what the media sale to the advertiser is not the common attention of big number audience, but builds the audience as different demographic targets to make money by the format radios to meet the special needs of advertisers.
and the information transmitted has catered for the specific interests of west world, and the principle of fair and objective news has degenerated as the outer qualifications of audience rating.
Both components include powerful and intuitive diagnostic features that facilitate communicating the explanation of modeling results to a broad audience.
Another important problem to consider is the time gap between the emergence of new therapies and the publication and reception by the medical audience, in particular in rapidly evolving fields as cardiology.
The transformation of Communicant Center to Audience Center is a basic trend of development of the mass communication in the West up to now. Since the beginning of 1980s, the seeds of Audience Center have appeared to some extent in mass communication in China; however, a complete Audience Center has not been found so far. This paper has explored the links and ways of establishing Audience Center in mass communication of China from the aspect of social control system of the mass comm...
Abstract In the different stages of "Mass communication and national Development" study, media role and its functions are shown in different ways. On the early stage, mass media was set as "magic multiplier " performing determinative function in forming and changing human's thought. The role played by media was adjusted to a secondary position when national development study went a step further, and considered affecting people's idea only with traditional communication. On the third stage of national develo...
Abstract The paper puts forward that " children are principal between the child as viewer and adult as producer". It means that the adult should respect and value experiences or thoughts of the child, develop TV programs for children according to their needs of development in both body and spirit, rather than adult's needs. The author defines the boundary of children's TV program as "program produced from and for the children's needs". This paper also expounds other important principles: development princip...