The paper expounds the application of halo effect in three aspects of the marketing in cluding advertisement,trademark and packaging. It points out some issues to be noted in the application ofhalo effect.
For spreading their works better,the authors use mainly two spreading methods,one is to make use of" the halo effect" principle,comparing their works to the expert works,or making track for the expert works and attaching them after expert works;
Negative psychology_effects such as recency effect,halo effect,conformity effect,cluster effect,set effect,coping effect and anxiety effect emerge easily in the process of teacher's evaluation,and all can be properly monitored by the measures of strengthening ideas_arousing before appraisal,enhancing quality of the evaluators,reinforcing management of evaluative process,improving evaluative skills and feedbacking elastically evaluative results.
These inconsistencies question the exclusive use of citizen surveys and may indicate indirect evidence of a "halo effect".
Demographic factors and the "halo effect" can influence police evaluations, particularly in rural communities which are especially vulnerable to political agendas and personal relationships that can skew survey data.
The results indicate that while there was little difference in the impact of the two measurements on the halo effect, both subjects' familiarity with the store and attribute importance had an impact on the degree of halo effect present.
This research investigates the use of alternative rating procedures, familiarity, attribute importance and respondent sex on the magnitude of the halo effect present in store image, measurement.
A negative halo effect, as opposed to a belief in the unattractiveness of feminists, was offered as an explanation of the difference in results between this study and the Goldberg, Gottesdiener, and Abramson (1975) study.