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franchising
相关语句
  特许经营
    Problems Confronting Franchising in the Marketization of Public Utilities in China
    特许经营制在我国公用事业市场化中面临的问题
短句来源
    Franchising as Means of International Retailing Expansion
    国际零售业市场扩张模式—特许经营研究
短句来源
    Franchising is a method of doing business, which has enjoyed tremendous growth over the last 50 years.
    特许经营作为一种经营模式,在过去的50年中得到了极大的发展。
短句来源
    Last century, the famous futurist, Nesbit ever forecasted that "franchising will be the leading commerce model in next century".
    上个世纪一位著名的预言家奈斯比特曾预言到,“特许经营将成为下个世纪主导的商业模式”。
短句来源
    Nowadays, with the internationalization of retailing, more international retailers would like to adopt franchising as their foreign market expansion means, at least as part of a portfolio of entry strategies.
    如今,随着零售业的国际化,越来越多的国际零售商将特许经营作为其国际市场扩张模式,或者市场进入战略组合之一。
短句来源
更多       
  特许
    Problems Confronting Franchising in the Marketization of Public Utilities in China
    特许经营制在我国公用事业市场化中面临的问题
短句来源
    Franchising as Means of International Retailing Expansion
    国际零售业市场扩张模式—特许经营研究
短句来源
    Franchising is a method of doing business, which has enjoyed tremendous growth over the last 50 years.
    特许经营作为一种经营模式,在过去的50年中得到了极大的发展。
短句来源
    Last century, the famous futurist, Nesbit ever forecasted that "franchising will be the leading commerce model in next century".
    上个世纪一位著名的预言家奈斯比特曾预言到,“特许经营将成为下个世纪主导的商业模式”。
短句来源
    Nowadays, with the internationalization of retailing, more international retailers would like to adopt franchising as their foreign market expansion means, at least as part of a portfolio of entry strategies.
    如今,随着零售业的国际化,越来越多的国际零售商将特许经营作为其国际市场扩张模式,或者市场进入战略组合之一。
短句来源
更多       
  相似匹配句对
    Franchising as Means of International Retailing Expansion
    国际零售业市场扩张模式—特许经营研究
短句来源
    Problems Confronting Franchising in the Marketization of Public Utilities in China
    特许经营制在我国公用事业市场化中面临的问题
短句来源
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  franchising
The impact of franchising on the financial performance of small firms
      
Franchising: A marketing system to improve inner city conditions
      
Franchising technology education: Issues and implications
      
In this study an Internet survey of the population of business format franchisors in Australia is conducted to obtain a profile of franchising, including international expansion data.
      
Whilst the literature on international franchising practice is well established, an issue that remains unaddressed is the optimal timing for international expansion activities.
      
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The franchise market is a typical information asymmetry market.And the system mechanism in franchise market is highly sensitive to information asymmetry.As a typical element of the franchise market,information asymmetry can lead to adverse selection,moral hazard,and high transaction cost and market failure.In order to improve the efficiency of franchise market,it is necessary to accelerate signaling and to strengthen market regulation.

特许权市场是典型的信息不对称市场,信息不对称幅度呈波动性增长,市场机制对信息不对称极为敏感。信息不对称会引起逆向选择、道德风险和交易成本增大等不良后果,从而抑制特许权市场的健康发展,甚至导致“市场失灵”。加强信号传递和适度引入市场规制可以减少信息不对称对特许权市场发展的影响,提高市场效率。

We have done an empirical study in seven automobile franchise houses in Guangdong to investigate the relationship among service quality, customer satisfaction, and the four components of customer loyalty. The results of data analysis show that service quality has direct impacts on customer cognitive loyalty, customer affective loyalty and customer conative loyalty; customer satisfaction has direct impacts on the four components of customer loyalty, and customer satisfaction has more influence on customer...

We have done an empirical study in seven automobile franchise houses in Guangdong to investigate the relationship among service quality, customer satisfaction, and the four components of customer loyalty. The results of data analysis show that service quality has direct impacts on customer cognitive loyalty, customer affective loyalty and customer conative loyalty; customer satisfaction has direct impacts on the four components of customer loyalty, and customer satisfaction has more influence on customer attitude loyalty than on behavioral loyalty; customer cognitive loyalty and customer conative loyalty, among the four components of customer loyalty, can affect directly customer action loyalty, and customer conative loyalty has more influence than customer cognitive loyalty has.

为了探讨汽车服务行业服务质量、顾客满意度与顾客认知、情感、意向、行为等四类忠诚度之间的关系,我们对广东省7家汽车4S店进行实证调查,结果发现:服务质量对顾客的认知、情感和意向忠诚度有直接的影响;顾客满意度对顾客四类忠诚度都有直接的影响,且顾客满意度对态度忠诚的影响大于其对行为忠诚的影响;在顾客四类忠诚度中,对顾客行为忠诚有直接影响的是认知忠诚和意向忠诚,其中意向忠诚的影响程度较大。

With the deepening of economic reform,great changes have taken place in circulation system and franchise management develops quickly as an effective trade form.Under the great pressure of fierce competition from both at home and abroad,the counties become an ideal target market for franchise business.The site investigation matters greatly in the course of expansion,therefore,this paper analyzes the necessity,influencing factors from three levels namely region,central business district and concrete...

With the deepening of economic reform,great changes have taken place in circulation system and franchise management develops quickly as an effective trade form.Under the great pressure of fierce competition from both at home and abroad,the counties become an ideal target market for franchise business.The site investigation matters greatly in the course of expansion,therefore,this paper analyzes the necessity,influencing factors from three levels namely region,central business district and concrete business site.

随着我国经济改革的深入,流通体制也发生了重大的变化,连锁经营作为一种有效的业态形式发展迅速。湖南本土连锁商业企业在面临着国内外大型连锁企业竞争压力的形势下,选择县域市场作为目标市场是一个有效的手段。而在开拓县域市场过程中,如何选址则是湖南本土连锁商业企业必须要解决的问题,基于此,文章分析了湖南本土连锁商业企业开拓县域市场的必要性、影响因素及从地区、商圈、具体店址三个不同层面探讨其选址的策略。

 
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