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outstanding brands
相关语句
  品牌
    The Strategies for the Creating of Outstanding Brands for Local TV Stations
    地方电视台创建品牌的对策思考
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  outstanding brands
To compete, you must develop outstanding brands that dominate their categories and are priced more competitively than private-label products.
      


An outstanding brand is the magic weapon for competition among enterprises. Such a rule is also applied to TV programmers trades. Thus, a local TV station has to create its own representative programmers in order to hold a seat in intensive competition. This paper presents a comprehensive analysis from three angles: the values of an outstanding brand, the reason for the scarcity of them by local TV station and some effective ways to create them. In such a way, this paper expounds and proves the importance...

An outstanding brand is the magic weapon for competition among enterprises. Such a rule is also applied to TV programmers trades. Thus, a local TV station has to create its own representative programmers in order to hold a seat in intensive competition. This paper presents a comprehensive analysis from three angles: the values of an outstanding brand, the reason for the scarcity of them by local TV station and some effective ways to create them. In such a way, this paper expounds and proves the importance and value of creating representative TV programmers for the existence and development of local TV stations.

品牌是企业竞争致胜的法宝,对电视行业同样如此,地方电视台要在竞争中求发展必须创立自己的品牌栏目。阐述了实施品牌战略对于地方台生存发展的重要意义和价值,对地方台创品牌难的原因以及创立品牌栏目的有效途进行了探讨。

the newspaper core competitive ability including must read the nature, the integrity, the brand, the distinctive quality, may not vicariousness and the ductility. The newspaper core competitive ability mainly manifests in newspaper itself, manifests in the newspaper news and its in the thought quality, is decided picks to the news arranges personnel’s synthesizing capacity. Whether a newspaper does have the core competitive ability, the key needs to think whether this newspaper can satisfy the oneself...

the newspaper core competitive ability including must read the nature, the integrity, the brand, the distinctive quality, may not vicariousness and the ductility. The newspaper core competitive ability mainly manifests in newspaper itself, manifests in the newspaper news and its in the thought quality, is decided picks to the news arranges personnel’s synthesizing capacity. Whether a newspaper does have the core competitive ability, the key needs to think whether this newspaper can satisfy the oneself core audiences’ information need, moreover whether can maintain the audiences to the oneself newspaper brand loyalty. Promotion newspaper core competitive ability, then must have the accurate localization, the complete marketing strategy, the page layout conformity, talented person’s raise, outstanding brand consciousness and the core competitive system, finally forms own newspaper enterprise culture.

报纸的核心竞争力包括必读性、整体性、品牌性、独特性、不可替代性和延展性。报纸的核心竞争力主要体现在报纸本身,体现在报纸的新闻及其思想的质量上,取决于新闻采编人员的综合能力。一份报纸是否拥有核心竞争力,关键要看这张报纸是否能够满足自己核心受众的信息需求,而且是否能够保持受众对自己报纸的品牌忠诚度。提升报纸的核心竞争力,则要有准确的定位,完整的营销策略,版面的整合,人才的培养,优秀的品牌意识和核心的竞争机制,最终形成自己的报纸企业文化。

 
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