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   product involvement 的翻译结果: 查询用时:0.022秒
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product involvement
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  消费者民族优越感
     (3) The degree of product involvement, as one of interferential variable, could partly influence consumers' purchase behaviors while the consumers' ethnocentrism had no interferential effect.
     (3)干扰变数之一产品涉入程度只会有部分干扰的情形发生,而消费者民族优越感则无任何干扰作用。
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  “product involvement”译为未确定词的双语例句
     A Comparative Analysis of Product Involvement of Consumer with Different Lifestyles
     不同生活方式消费者产品涉入的比较分析
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  相似匹配句对
     PRODUCT
     产品推荐
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     Research on suppliers involvement into the new product development process
     供应商参与企业新产品研发过程的研究
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     Product and Process
     产品与操作程序
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     A Comparative Analysis of Product Involvement of Consumer with Different Lifestyles
     不同生活方式消费者产品涉入的比较分析
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     and 4) Kidney involvement.
     ④肾脏受累。
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  product involvement
Product involvement and price sensitivity were manipulated, and their impact on the respective latitudes was measured.
      
Testing these hypotheses empirically, we verify that product involvement influences the extent of interactive communication behavior, while the type of information being sought is a function of the advertised product category.
      
The model suggests a hypothesis about interactive information searches and how they are impacted by product involvement and hypotheses about how the category of an advertised product impacts the type of information sought.
      
The influence of product involvement on consumers' interactive processes in interactive television
      
Social marketing research was employed to elicit value-based benefits to be used in promoting the product (involvement with environmental change efforts) to the target audience.
      
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This study investigates consumers'usage and the determinants of the Internet as an information source.The results of the survey show that online information sources from neutral sources are the most often used by the consumers,and the online advertisements are used least.Internet usage frequency,purchase experience,perceived ability of online search,products involvement,products knowledge are positively related to the usage of online information.And perceived risk,usage of offline information sources...

This study investigates consumers'usage and the determinants of the Internet as an information source.The results of the survey show that online information sources from neutral sources are the most often used by the consumers,and the online advertisements are used least.Internet usage frequency,purchase experience,perceived ability of online search,products involvement,products knowledge are positively related to the usage of online information.And perceived risk,usage of offline information sources are inversely related to the usage of online information.Time pressure and perceived benefits of online search have no effect on consumers' usage of online information.

文章对消费者网上信息资源的搜寻努力及其影响因素进行了实证研究。研究表明,在消费者的网上信息搜寻努力中,来自综合或专业网站上的相关产品新闻报道、行业调查报告信息所占的比重最大,网络广告信息最少。消费者网上信息搜寻努力与网络使用频率、购买经历、网上信息搜寻能力感知、产品涉入、产品知识正相关,与时间压力、网上信息搜寻收益感知无关,而与知觉风险、传统信息资源的使用负相关,网络信息源成为传统信息源的替代信息源。

 
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