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local market
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  local market
Using a systematic sample, we analyze 209 vignettes in 40 x- to xxx- rated videos commercially available from a national chain in the local market.
      
The empirical results suggest that local market conditions may be as important a determinant of local wages as local labor market conditions, including union membership.
      
Moreover, franchisors tend to develop their international expansion strategies after the business has demonstrated success in the local market.
      
The effect of local market conditions on CETA program performance
      
Using local market employment rates as our measure of economic performance, we find a positive and significant correlation between the average annual level of employment in a local market and the level of SBA guaranteed lending in that local market.
      
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Adaptable marketing is a realistic choice of strategy of transnational companies in the global and local development. Based on the special demands, system and cultural features of the local markets, taking advantageous market entry as the point of breakthrough, this strategy maintains high degree of adaptability and harmony between marketing strategy combination including production, pricing, promotion and marketing and the unique characteristics of the target market. It keeps strengthening...

Adaptable marketing is a realistic choice of strategy of transnational companies in the global and local development. Based on the special demands, system and cultural features of the local markets, taking advantageous market entry as the point of breakthrough, this strategy maintains high degree of adaptability and harmony between marketing strategy combination including production, pricing, promotion and marketing and the unique characteristics of the target market. It keeps strengthening the affinity between its managerial conception and the local culture for those things that are in common through ingeniously waging "acquaintance marketing" and cross-culture marketing, which is aimed at mutual recognition.

适应性营销是跨国公司在全球化与当地化发展中的一种现实性的策略选择。它基于地区市场的需求特色和制度、文化特征,以有利的市场进入为突破口,使包括生产、定价、推广、销售等一系列环节在内的营销策略组合与目标市场的个性之间保持高度的适应与协调。并通过开展匠心独具的关系营销和跨文化营销,使其经营理念与当地文化之间的共性部分不断亲和,并最终上升到相互认同的境地。

On the basis of a large amount of investigation on the spot, consultation with concerned governmentdepartments and interview with enterprises, according to the theory of spatial relations within enterprises, thetheory of labor inner division within the enterprise, and the developmental theory in the developing areas, westudied the spatial re1ations among the enterprises and the potential cooperation patterns, and put forward rele-vant developmental models for the enterprises in the Three Gorges Area.The relations...

On the basis of a large amount of investigation on the spot, consultation with concerned governmentdepartments and interview with enterprises, according to the theory of spatial relations within enterprises, thetheory of labor inner division within the enterprise, and the developmental theory in the developing areas, westudied the spatial re1ations among the enterprises and the potential cooperation patterns, and put forward rele-vant developmental models for the enterprises in the Three Gorges Area.The relations among the enterprises still stayed at a lower level state on the cooperation and division. In or-der to change the lagged economic situation as soon as possible, and increase the process of the industrializationdevelopment, on the one hand, we should utilize the chance of enterprise removement completely, break thelimitation of region and possession system, increase the cooperation and division among the enterprises in theThree Gorges Area, and build a proper organization system that is suitable for the demand of market; on theother hand, we should take the chance of the development of the West, enlarge the connection between the en-terprises inside the Three Gorges Area and outside the Three Gorges Area, utilize the capital, technique, net-work of the market distribution and brand of the name brand enterprise outside of the area to rebuild and recon-struct the traditional enterprises inside the Three Gorges Area.The author think that under the market environment, the fo1lowing four kinds of spatial relation patternscould be formed among the enterprises of the Three Gorges Area, l ) the relation of enterprises centering uponproducts; 2) the relation of enterprises centering upon market; 3) the relation of enterprises centering uponbrands; 4) the relation of enterprises centering upon capital and technology. According to the current situation,the features and the relations of the essential production factor of the enterprises in the Three Gorges Area, fourtypes of network framework may be formed as follows, l ) resource ligament pattern; 2) material and semi-man-ufacture goods supply and demand pattern; 3) fitting contract and subcontract pattern; 4) capital contact pat-tern. About the integrate service of the enterprises in the Three Gorges Area, we could establish the frameworkfor study and exploitation, and the framework for information share in the enterprises.From the distribution of the product market space of the enterprises in the Three Gorges Area, the authorthink that the enterprises could be divided into the following types according to its distribution, 1 ) the enterpris-es that focus on the local market; 2) the enterprises that focus on the region of Chongqing City, Yichang Cityand the whole market of southwest region; 3) the enterprises that sell its products to the market of the wholecountry. For the removement and development, these three types enterprises should adopt different strategies.

立足于大量的实地考察、相关政府部门的咨询和企业的访谈等具体调研基础上,根据企业空间联系理论、企业内分工理论和欠发达地区发展理论等,研究了库区企业的空间联系和可能的合作模式,并提出了相应的企业发展方向。在市场环境下,三峡库区企业可能形成四种空间联系模式,即产业内分工模式、市场依托型模式、名牌产品嫁接型模式、资金和技术嫁接型模式等。按照三峡库区企业现状和特征,库区企业在生产要素联系上,可能形成资源纽带型、原料和半成品供求型、配件承包和转包型与资本联系型等四种网络组织。

Rapid, sustained economic growth since the mid-1980s has made China's economy a miracle in the world. But logistics industry has become increasingly a roadblock to its development. Some top multi-national companies(MNCs), who have been successful in local market, have given us valuable examples. If we can draw some inspirations from their success and take effective measures in practice, the logistical problem will gradually ease.

自 8 0年代中期以来中国经济的持续、快速增长创造了一个经济奇迹 ,但是物流业正逐渐成为中国经济发展的重要制约因素。对于如何发展我国物流业 ,那些在中国市场上取得成功的世界顶级跨国公司为我们提供了有价值的案例。如果我们能够从它们的成功中吸取经验并应用于实践 ,对我国物流业的发展将是有益的。

 
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