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修辞手法
相关语句
  rhetorical devices
    Rhetorical Devices in English Advertisement
    修辞手法在英语广告中的运用
短句来源
  rhetorical devices
    Rhetorical Devices in English Advertisement
    修辞手法在英语广告中的运用
短句来源
  rhetorical devices
    Rhetorical Devices in English Advertisement
    修辞手法在英语广告中的运用
短句来源
  “修辞手法”译为未确定词的双语例句
    The quibble is an important technique in advertising writing.
    双关修辞手法是广告语写作中的重要手法。
短句来源
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  rhetorical devices
The model theoretic approach fails to account for common literary or rhetorical devices like unreliable narration, connotation and point of view.
      
Milton Friedman's article, 'The Social Responsibility of Business Is To Increase Its Profits,' owes its appeal to the rhetorical devices of simplicity, authority, and finality.
      
Ghosts as rhetorical devices in children's fiction
      
Both distinctions are attributed to the discourse structures of the summations and to the second summation's reliance upon such organisational and rhetorical devices as repetition, enumeration and rhetorical questions.
      
The relation of these results to social judgment models and to the rhetorical devices used to influence political judgment is discussed.
      
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  rhetorical devices
The model theoretic approach fails to account for common literary or rhetorical devices like unreliable narration, connotation and point of view.
      
Milton Friedman's article, 'The Social Responsibility of Business Is To Increase Its Profits,' owes its appeal to the rhetorical devices of simplicity, authority, and finality.
      
Ghosts as rhetorical devices in children's fiction
      
Both distinctions are attributed to the discourse structures of the summations and to the second summation's reliance upon such organisational and rhetorical devices as repetition, enumeration and rhetorical questions.
      
The relation of these results to social judgment models and to the rhetorical devices used to influence political judgment is discussed.
      
更多          
  rhetorical devices
The model theoretic approach fails to account for common literary or rhetorical devices like unreliable narration, connotation and point of view.
      
Milton Friedman's article, 'The Social Responsibility of Business Is To Increase Its Profits,' owes its appeal to the rhetorical devices of simplicity, authority, and finality.
      
Ghosts as rhetorical devices in children's fiction
      
Both distinctions are attributed to the discourse structures of the summations and to the second summation's reliance upon such organisational and rhetorical devices as repetition, enumeration and rhetorical questions.
      
The relation of these results to social judgment models and to the rhetorical devices used to influence political judgment is discussed.
      
更多          


In today's commercial society, manufacturers pay more and more attention to make their products popularized. Advertising is thus becoming very important. The rhetorical devices in advertisements enrich the language and achieve the effectiveness as well. It also evokes readers' emotional association, exactly interprets the characteristics of products and serves the purpose of sales promotion.

商品社会的今天 ,商家越来越注重宣传 ,广告的制作也变得非常重要 ,而修辞手法在广告中的运用,既丰富了语言的能力和表达的效果 ,又能引起读者情感的联想 ,准确地宣传商品的特点 ,从而达到宣传、推销的目的。

In advertising writing, the demand of skillful mastery of the language is becoming increasingly high. In order to achieve the best results in terms of creativity, people frequently apply all kinds of rhetorical means. The typical feature of synesthesia lies in creativity and innovation, which is of great help for the creative writing of advertisement. Through analysis of characteristics of synesthesia and its classification, the necessity, feasibility and importance in applying the rhetorical means into the...

In advertising writing, the demand of skillful mastery of the language is becoming increasingly high. In order to achieve the best results in terms of creativity, people frequently apply all kinds of rhetorical means. The typical feature of synesthesia lies in creativity and innovation, which is of great help for the creative writing of advertisement. Through analysis of characteristics of synesthesia and its classification, the necessity, feasibility and importance in applying the rhetorical means into the creativity of advertising document is elaborated here.

意境阶段的广告文案创作,对语言表现力的要求越来越高,为了更好地再现文案创意,人们常常采用提高语言表现力的各种修辞手法。通感修辞最大的特点就是突破与创新,对形成广告文案创意很有帮助。文章通过对通感的特点及其种类的分析,论述了将这种修辞手法运用于广告文案创意中的必要性、可行性和重要作用。

The pretulation of adevertising creation is to oberserve the regulation of our lauguage. Otherwise the communication of the advertisement should not only be effective but be harmful to the social culture or education. While abiding to the regulation of the traditional lauguage system, the advertisers apt to attain creative ad language by using the rhetoric.

针对当前广告语的创作中出现的一味求新而不顾规范甚至以“不规范”为新的时弊,分析了广告语破坏语言规范的种种表现及成因,指出此类广告语不仅影响广告诉求效果,而且还会对语言教育、社会风尚等产生不良影响;同时使用规范语言并不会束缚广告创意,现有语言体系的修辞手法才是广告语创新的沃土;此外广告语的创新也可以在展现民族心理和表现人文关怀等方面另辟蹊径。

 
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