On the basis of analyzing the existing problems in China's graduate education work and with the help of introduction of the new trends in the domestic and foreign education business,this article propounds some suggestions for healthy and sustainable development of China's graduate education business as a kind of human resource investment.
When the mankind has crossed into the front door of the new century, when creative spirit and creative abilities have become inevitable requests of a nation's continuous prosperity, The Chinese teachers, as the creator of the education business and the important creator of the human spiritual life, problems about their creative consciousness, creative abilities and how to train their students' creative spirit have also appeared by the fresh and clear way.
With the development of the computer technology and network technology, more and more commercial application provides us all kinds of information services, such as science, education, business, history, law, art, and entertainment, etc.
Having examining the history of case method in the legal education, business education, medicine education and teacher education, we can draw an important conclusion that the development of teaching case is the presupposition of the successful implementation of the case method in teacher education.
The scholars from different academic fields have engaged in t he discussion of education business and its significance.However,different people have different opinions and there has been no insofar an agreed account.
By analysing the law of changing of labor force′s inherent str ucture and the necessity of the investment of human capital,we can see that the formation of higher education business is innevitable.However,the development of higher education business has been seriourly delayed, so measures must be taken to promote the higher education business,which should be a matter of our first attention.
This paper talks about how to manage the way of civilian-run high-education ,the patterns of education business,the conception of serving students and the cultivation of the quality of the teachers,etc,in the marketing process of civilian-run high-education.