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mcdonald
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  麦当劳
    The key for the success of McDonald's is the operation of corporate culture and the implementation of localization strategy.
    文章指出,麦当劳取得成功的关键就在于其善于经营企业文化并实施了一系列成功的本土化战略。
短句来源
    McDonald's:Operate by Culture and Win by Localization
    麦当劳:“营”在文化,“赢”在本土化
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  相似匹配句对
    McDonald's:Operate by Culture and Win by Localization
    麦当劳:“营”在文化,“赢”在本土化
短句来源
    The key for the success of McDonald's is the operation of corporate culture and the implementation of localization strategy.
    文章指出,麦当劳取得成功的关键就在于其善于经营企业文化并实施了一系列成功的本土化战略。
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  mcdonald
In [2], Axler, Conway and McDonald, discuss the essential spectrum of Toeplitz operator, with continuous symbol, on the unweighted Bergman space.
      
Judged by the McDonald and Kreitman's test, the fixation frequencies for nonsynonymous mutations across the genomes of closely related potyviruses were greater than expected, suggesting population bottlenecks at speciation.
      
This paper presents various properties which allow the computation time to be drastically reduced, thus enabling one to use not only the more traditional and simple versions given by McDonald et al.
      
Tables are given for the second derivatives of the real and imaginary components of the Bessel and McDonald functions.
      
We use the semi-martingale methods described in Fayolle, Malyshev and Menshikov [3] and our results generalise Kurkova [8] and complement Foley and McDonald [4] and [5].
      
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This paper explains the concept of brand revitalization.Based on this,they suggest the global strategy and local strategy of brand revitalization.The global strategy considers that brand revitalization should rebuild the same brand image and transfer the same information to the entire world.but the local strategy considers that brand revitalization should rebuild the local brand image and transfer the local information suitable the local consumers.Then through the comparison of "I'm lovin' it" to McDonald's...

This paper explains the concept of brand revitalization.Based on this,they suggest the global strategy and local strategy of brand revitalization.The global strategy considers that brand revitalization should rebuild the same brand image and transfer the same information to the entire world.but the local strategy considers that brand revitalization should rebuild the local brand image and transfer the local information suitable the local consumers.Then through the comparison of "I'm lovin' it" to McDonald's and "New fast food" of KFC,the writers explain the global strategy and the local strategy deeply and also give some advice to Chinese historical brands."

本文首先简单介绍了品牌活化的概念,在此基础上提出了品牌活化的全球化和本土化策略。品牌活化的全球化策略就是在全球范围内重塑统一的品牌形象,传递相同的品牌信息。而本土化品牌策略,则是根据东道国的文化特点,重塑适合当地特点的品牌形象。接着,作者通过麦当劳2003年进行的“我就喜欢”和肯德基在2005年进行的“新快餐运动”对比,对品牌活化的全球化和本土化策略进一步阐述。最后,作者还对中国的老品牌建设提出了一点建议。

The author believes that good corporate culture and successful strategy of localization will bring great benefit for the enterprises.The key for the success of McDonald's is the operation of corporate culture and the implementation of localization strategy.In management,especially human resources management,it pays more attention to training and takes corporate culture as the bridge between employees,corporate and society.While pushing its brand into market in other countries,it integrates its product...

The author believes that good corporate culture and successful strategy of localization will bring great benefit for the enterprises.The key for the success of McDonald's is the operation of corporate culture and the implementation of localization strategy.In management,especially human resources management,it pays more attention to training and takes corporate culture as the bridge between employees,corporate and society.While pushing its brand into market in other countries,it integrates its product standardization with localization and infuse innovation ideas into its own brand.Basing itself on local culture and realities and implementing the strategy of localization is the guideline for McDonald's to be in a win-win situation.

本文认为,良好的企业文化及成功的本土化策略会给企业带来丰厚的收益。文章指出,麦当劳取得成功的关键就在于其善于经营企业文化并实施了一系列成功的本土化战略。它在进行管理尤其是人力资源管理时,重视培训,利用文化因素实现人与文化的融合,使企业文化成为员工、公司与社会之间的纽带。在将自己的品牌推向其他国家市场的时候,能够根据所在国的民族特点,促进产品标准化与本土化融合,通过促销、价格和服务的本土化,给自己的品牌注入新的创意,迎合所在国国情,立足文化,行动本土化。

 
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