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mcdonald
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  麦当劳
    The key for the success of McDonald's is the operation of corporate culture and the implementation of localization strategy.
    文章指出,麦当劳取得成功的关键就在于其善于经营企业文化并实施了一系列成功的本土化战略。
短句来源
    A Comparative Study of Customer-Based Brand Value between Mcdonald and KFC
    基于顾客的麦当劳和肯德基的品牌价值的比较研究
短句来源
    McDonald's the manufacturer
    “另类思维”大胆设问:麦当劳是餐饮业吗?——访恩波智业研究所王力教授
短句来源
    McDonald's advertising strategy
    从奥运广告看麦当劳的可怕、可亲
短句来源
    MCDONALD's MAKES OUT QUESTIONS FOR US
    麦当劳给我们出考卷
短句来源
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  相似匹配句对
    McDonald's the manufacturer
    “另类思维”大胆设问:麦当劳是餐饮业吗?——访恩波智业研究所王力教授
短句来源
    McDonald's advertising strategy
    从奥运广告看麦当劳的可怕、可亲
短句来源
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  mcdonald
In [2], Axler, Conway and McDonald, discuss the essential spectrum of Toeplitz operator, with continuous symbol, on the unweighted Bergman space.
      
Judged by the McDonald and Kreitman's test, the fixation frequencies for nonsynonymous mutations across the genomes of closely related potyviruses were greater than expected, suggesting population bottlenecks at speciation.
      
This paper presents various properties which allow the computation time to be drastically reduced, thus enabling one to use not only the more traditional and simple versions given by McDonald et al.
      
Tables are given for the second derivatives of the real and imaginary components of the Bessel and McDonald functions.
      
We use the semi-martingale methods described in Fayolle, Malyshev and Menshikov [3] and our results generalise Kurkova [8] and complement Foley and McDonald [4] and [5].
      
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strategy and also a pillar of business spirit. It'u embody business value fully and will also contra! business action. Mc Donald' s is edier business leading CI strategy in USA. It' s"QSCD"is very famous succeedable foetor.MCDonald's finally establish itseef in an anassaitable position and be came magnate in the wold fast food.

企业理念是企业CI战略中的主导,也是企业的灵魂和精神支柱,它充分体现了企业的价值观,也支配着企业的行为。麦当劳是美国比较早的导入CI战略的企业,它的理念“QSCV”是它成功的一个重要因素,它使麦当劳在激烈的竞争中始终立于不败之地,跻身于世界强手之林,成为世界快餐业的巨子。

The cost advantage and the differentiation advantage are two basic competitive strategies in strategic position From the angle of competitive strategic position,the author analyses the cause that made Mcdonald's have a loss lies in two aspects: the low-cost benefit of economies of scale was not achieved by fast expansion, and the neglect of the quality of products caused a sales drop despite a slight cut in price. To get out of trouble, Mcdonald's must base its strategy on differentiation advantage,...

The cost advantage and the differentiation advantage are two basic competitive strategies in strategic position From the angle of competitive strategic position,the author analyses the cause that made Mcdonald's have a loss lies in two aspects: the low-cost benefit of economies of scale was not achieved by fast expansion, and the neglect of the quality of products caused a sales drop despite a slight cut in price. To get out of trouble, Mcdonald's must base its strategy on differentiation advantage, by which it may get cost advantage in the big market.

成本优势和差异优势是企业竞争的两种基本战略定位。文章从竞争战略定位的角度分析了麦当劳亏损的成因:急剧扩张未能取得规模经济的低成本,单纯降价而忽视品质竞争带来的销售量下降。提出麦当劳要走出困境,必须通过以差异优势定位为主不断扩大市场份额,以实现规模经济的成本优势的战略。

Nowadays the Chinese fast-food industry is facing a series of problems in brand image building, especially the problems in visual image building. This article presents an analysis on the brand image and symbol of Mcdonald's and discusses the aim and function of the brand symbol in fast-food industry. It also summarizes the brand image designing methods in fast-food service.

 针对我国快餐业在进行品牌形象建设,特别是在视觉形象建设时存在的一系列问题,我们通过对麦当劳品牌形象及其标志设计与部分广告设计的理性分析,以此探索快餐业品牌标志及广告的目的和作用,并结合实践对其设计方法作一些总结.

 
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