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mcdonald
相关语句
  麦当劳
    The Advertising Strategy of McDonald's in China
    麦当劳在中国的广告策略
短句来源
    McDonald's Attends to Dperation on a Cultural Angle
    麦当劳:注重文化营销
短句来源
    Wonderful? McDonald's?
    万德福“颠覆”麦当劳?
短句来源
    Brief Analysis of Mcdonald's Global Advertising Strategy
    浅析麦当劳2003年全球广告策略
短句来源
    affirming this kind of commercial operation platform of " McDonald " type, the investment way of combining different industries has put forward one's own view with " key competitiveness " in enterprises.
    在肯定这种“麦当劳”式的商业运作平台基础上,对企业以“核心竞争力”整合不同产业的投资方式提出了自己的看法。
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  “mcdonald”译为未确定词的双语例句
    The fourth part: nowadays, the chain restaurants in China develops quickly, the management skills get more progress, but there is a big gap comparing to multinational chain restaurant such as KFC、McDonald.
    4、国内餐饮连锁企业发展到今天,无论管理、技术和经济实力上都有了长足的进步,但相对于国外的一些餐饮企业而言还有很大的差距。
短句来源
    The two successful international retailing franchisors - Dunkin' Donuts and McDonald's are also taken as examples in Chapter 4, in which their successful franchising experiences are analyzed, so as to offer some implications for Chinese retailers.
    第四部分重点分析了世界上著名的两大零售业特许经营商——Dunkin'Donuts和McDonald's,在通过特许经营模式向国际市场扩张的过程中积累的成功经验,希望它们的经验能为国内零售商在以后的国际市场扩张中提供一些有益的启示和借鉴。
短句来源
  相似匹配句对
    Wonderful? McDonald's?
    万德福“颠覆”麦当劳?
短句来源
    The Advertising Strategy of McDonald's in China
    麦当劳在中国的广告策略
短句来源
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  mcdonald
In [2], Axler, Conway and McDonald, discuss the essential spectrum of Toeplitz operator, with continuous symbol, on the unweighted Bergman space.
      
Judged by the McDonald and Kreitman's test, the fixation frequencies for nonsynonymous mutations across the genomes of closely related potyviruses were greater than expected, suggesting population bottlenecks at speciation.
      
This paper presents various properties which allow the computation time to be drastically reduced, thus enabling one to use not only the more traditional and simple versions given by McDonald et al.
      
Tables are given for the second derivatives of the real and imaginary components of the Bessel and McDonald functions.
      
We use the semi-martingale methods described in Fayolle, Malyshev and Menshikov [3] and our results generalise Kurkova [8] and complement Foley and McDonald [4] and [5].
      
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Mcdonald's company relocated it's market position to change it's brand image. The new round of advertising activities is to restart this global fast food brand. Can these huge advertising activities shake off the impression of old and darksome and build up a young and vogue brand image for Mcdonald's? Can these help to reoccupy the lost territory, to enlarge the market and to find a new and high speed developing way? The detail analysis was made to answer the questions.

为了扭转不利的品牌形象 ,麦当劳公司对它的市场重新定位。最新一轮的广告活动就是为了重新启动这个身影遍布全球的快餐品牌。这场声势浩大的广告宣传活动能否使麦当劳摆脱给人们留下的含混、陈旧的印象 ,树立起年轻、时尚的品牌形象 ,并且顺利收复失地 ,扩大市场 ,找到一条新的高速发展的道路 ?文中对其进行了详尽的分析。

There seems to be a contradiction in the association between McDonald's advertising and hegemonic power. If McDonald's stands for American modernity which is willingly consumed by Chinese consumer, why does McDonald's still invest expensively on localized advertising? If McDonald's carries hegemonic power, why do Chinese who have a strong sense of national identity and culture succumb to it? In order to answer these questions, the author tries to clarrify a misunderstanding of the operation...

There seems to be a contradiction in the association between McDonald's advertising and hegemonic power. If McDonald's stands for American modernity which is willingly consumed by Chinese consumer, why does McDonald's still invest expensively on localized advertising? If McDonald's carries hegemonic power, why do Chinese who have a strong sense of national identity and culture succumb to it? In order to answer these questions, the author tries to clarrify a misunderstanding of the operation of power.

将麦当劳和霸权联系起来似乎很矛盾。如果麦当劳代表了美国的现代性(这一点中国消费者欣然接受),为什么还要投巨资推广本土化的广告呢?如果麦当劳在推行霸权,具有强烈的民族情感和文化意识的中国人为什么还会屈从于这种霸权呢?作者认为,要回答这些问题,必须澄清对权力操作的一个误解。

KFC draw 1200th shop in China,throw rival McDonald behind far 2004,have won the customer's extensive favorable comment and extremely high popular degree in China,and has defeated one and another challenger.This text is to a nalyze KFC,the American fast food chain store marketing tactics in China from c ross-cultural angle,attempt to give beverage suggestion that Company draw less ons from to put forward from this.

2005年肯德基在中国开出了第1200家店,把竞争对手麦当劳远远抛在了后面,在中国赢得了顾客的广泛好评和极高的受欢迎度,并且击败了一个又一个的挑战者。本文试图从跨文化的角度分析肯德基这个美国快餐连锁店在中国的营销策略,并由此提出值得跨国餐饮公司借鉴的建议。

 
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