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fast food service
相关语句
  快餐服务
     Analysis of Chinese Fast Food Service Package
     中式快餐服务包的解析
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  fast food service
The key will be achieving profitable growth through convincing customers that the company provides the world's best fast food service.
      


The article analyses the four factors of Chinese fast food service package. Base on the incompetent competitive position, the author put forth some idea on how to add the advantage resources to the Chinese fast food service package and further more to develop the service package quality completely. In order to lead the Chinese fast food to a new road, the author creates a notion of "assembly fast food". The last goal is to form Chinese own fast food...

The article analyses the four factors of Chinese fast food service package. Base on the incompetent competitive position, the author put forth some idea on how to add the advantage resources to the Chinese fast food service package and further more to develop the service package quality completely. In order to lead the Chinese fast food to a new road, the author creates a notion of "assembly fast food". The last goal is to form Chinese own fast food industry with some special competitive advantage.

鉴于当前中式快餐的弱势竞争地位,从对比分析中西快餐服务包的4要素出发,提出“装配式”快餐的新理念,探讨了在微观层面上如何将优势资源加载于中式快餐服务包.并以此为动力试图提升中式快餐的服务质量,为形成具有竞争优势的一种中餐产业提供一些思路.

Nowadays the Chinese fast-food industry is facing a series of problems in brand image building, especially the problems in visual image building. This article presents an analysis on the brand image and symbol of Mcdonald's and discusses the aim and function of the brand symbol in fast-food industry. It also summarizes the brand image designing methods in fast-food service.

 针对我国快餐业在进行品牌形象建设,特别是在视觉形象建设时存在的一系列问题,我们通过对麦当劳品牌形象及其标志设计与部分广告设计的理性分析,以此探索快餐业品牌标志及广告的目的和作用,并结合实践对其设计方法作一些总结.

 
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