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   customer loyalty 在 信息经济与邮政经济 分类中 的翻译结果: 查询用时:0.009秒
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  customer loyalty
The results show a three-way interaction effect among the MOA factors, that the MOA model does predict the level of C2C exchange, and that C2C exchange does enhance service value perceptions and customer loyalty intentions.
      
Both technical and functional service quality are hypothesized to have a reduced relationship with customer loyalty as perceived switching costs increase.
      
Technical service quality is hypothesized to be a more important determinant of customer loyalty than functional service quality as expertise increases.
      
This study investigates the effects of customer investment expertise and perceived switching costs on the relationships between technical and functional service quality and customer loyalty.
      
Customer relationship dynamics: Service quality and customer loyalty in the context of varying levels of customer expertise and
      
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In the current telecom operation environment, it is experiencing ten great shifts: from supply-driven to demand-driven, from single-service provision to one-stop shopping, from exclusive monopoly to competition, etc. Telecom liberalization brings benefits as well as drawbacks. The telecom industry in China should have a correct self-understanding and find its niche in such an environment. The government should have its own options, and the enterprises should change their mind, choose new growth areas, upgrade...

In the current telecom operation environment, it is experiencing ten great shifts: from supply-driven to demand-driven, from single-service provision to one-stop shopping, from exclusive monopoly to competition, etc. Telecom liberalization brings benefits as well as drawbacks. The telecom industry in China should have a correct self-understanding and find its niche in such an environment. The government should have its own options, and the enterprises should change their mind, choose new growth areas, upgrade the personnel quality, increase customer loyalty, and get ready to enter the international market.

当今的电信经济环境正在发生从供给驱动向需求拉动转变、从单项服务向一站购齐转变、从独家垄断向合作竞争转变等十大变化。对外开放电信市场有利有弊。中国电信业面对此种形势,应正确认识自己,摆正位置。政府应有政府的选择,而企业应顺应潮流、转变观念、选准新的增长点、提升人员素质、锁定消费者,做好进军国际市场的准备。

In 2002, China Unicom had increased 7 million CDMA subscribers, and the market target in 2003 is 13 million. It will let the total number of CDMA subscribers achieve 20 to 22 million. "The Handset Allowance" was the key policy of China Unicom in 2002. This policy guaranteed the realization of the target in 2002. The policy however also had some shortages, such as more cost on marketing and low customer loyalty. This paper focuses on how to fulfill the task of 13 million new CDMA subscribers in 2003. The...

In 2002, China Unicom had increased 7 million CDMA subscribers, and the market target in 2003 is 13 million. It will let the total number of CDMA subscribers achieve 20 to 22 million. "The Handset Allowance" was the key policy of China Unicom in 2002. This policy guaranteed the realization of the target in 2002. The policy however also had some shortages, such as more cost on marketing and low customer loyalty. This paper focuses on how to fulfill the task of 13 million new CDMA subscribers in 2003. The Authors think that making policy of four Ps, fully taking advantages of CDMA network and carrying out the brand marketing are the practicable strategy.

2002年中国联通已发展CDMA用户700万,2003年的目标是新增1300万,使CDMA网(以下简称C网)总用户规模达到2000~2200万。“手机补贴”营销模式是联通2002年所采取的新用户发展策略,这一策略保证了联通2002年C网既定目标的实现。但这种策略也暴露出了不足,突出表现为用户发展成本过高、入网用户忠诚度不够以及后继用户增长乏力等。实现新增用户1300万的目标要依据4P模型理论制定切实可行的营销策略,充分发挥C网优势,走品牌化经营道路。

Customer loyalty means the durability of customers' action,and it is very important for the enterprises to build up their corn competitiveness. The author maintains that customer loyalty is the result of jointly action of internal and external causes. Such factors as quality of telecommunication service,trust,network switching cost and employee loyalty are the important factors that will influence customer loyalty in telecommunication industry. Among all these factors,good quality of telecommunication...

Customer loyalty means the durability of customers' action,and it is very important for the enterprises to build up their corn competitiveness. The author maintains that customer loyalty is the result of jointly action of internal and external causes. Such factors as quality of telecommunication service,trust,network switching cost and employee loyalty are the important factors that will influence customer loyalty in telecommunication industry. Among all these factors,good quality of telecommunication service is the guarantee for the maintenance of customer loyalty;trust is a prerequisite for customers' repurchase;network switching cost has the effect that we can not overlook on customer loyalty in telecommunication industry;employee loyalty will help build customer loyalty. To build customer loyalty,China's telecommunication operators should regard the customer-oriented marketing idea as the dominant ideas for enterprises' operation and management;strengthen technological innovation,provide their customers with high-quality service;establish cooperative relationship with customers,and lay a solid foundation for long-term cooperation;raise network switching cost and employee loyalty,provide a solid foundation for the building of customer loyalty.

客户忠诚指客户行为的持续性,它对确立企业的核心竞争力具有重要影响。文章认为,客户忠诚是内外部环境因素共同作用的结果。而通讯服务质量、信任、转网成本、员工忠诚是影响通讯业客户忠诚的重要因素。其中,良好的通讯服务质量是维系客户忠诚的保障;信任是客户再购买行为产生的前提;转网成本对通讯业客户忠诚有着不可忽视的影响;员工忠诚有助于客户忠诚的建立。我国通讯运营商要建立客户忠诚,必须以客户导向的营销理念作为企业经营管理的主导思想;加强技术创新,为客户提供全方位的优质服务;与客户之间建立相互信任的合作关系,为长远合作奠定基础;提高转网成本和员工忠诚度,为建立客户忠诚打下坚实的内部基础。

 
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