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   customer loyalty 在 金融 分类中 的翻译结果: 查询用时:0.216秒
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customer loyalty
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  customer loyalty
The results show a three-way interaction effect among the MOA factors, that the MOA model does predict the level of C2C exchange, and that C2C exchange does enhance service value perceptions and customer loyalty intentions.
      
Both technical and functional service quality are hypothesized to have a reduced relationship with customer loyalty as perceived switching costs increase.
      
Technical service quality is hypothesized to be a more important determinant of customer loyalty than functional service quality as expertise increases.
      
This study investigates the effects of customer investment expertise and perceived switching costs on the relationships between technical and functional service quality and customer loyalty.
      
Customer relationship dynamics: Service quality and customer loyalty in the context of varying levels of customer expertise and
      
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Along with the furious competition in the money market, financial products and their quality are no longer the top choice in customer consumption. More and more attention is paid to the kinds and quality of services that the commercial banks can provide. Therefore, the banks that can communicate with the customers, deal with the customer complaints in time, keep the customer satisfied and gain the customers loyalty, will be invincible in future competition.

金融市场的竞争日益激烈,使得金融产品及其品质不再是客户消费行为选择的主要标准,越来越多的客户更加看重的是商业银行能够提供的服务种类以及服务质量。商业银行在争夺客户资源的过程中,谁能做到加强与客户之间的沟通,及时了解客户抱怨,妥善处理客户的投诉,让客户满意和感动,维持客户的忠诚度,谁就能够取得竞争优势,在以后的竞争中立于不败之地。

Customer loyalty marketing is the advanced stage in the development process of banking marketing. Implementing customer loyalty marketing program not only can solve the problems currently existing in Chinese commercial banks, such as ambiguously defined and identified it key customers, and offering no special service for these key customers, but also can enhance Chinese commercial banks' competitive strength in the fight for customer resource against foreign banks, so lay a solid foundation...

Customer loyalty marketing is the advanced stage in the development process of banking marketing. Implementing customer loyalty marketing program not only can solve the problems currently existing in Chinese commercial banks, such as ambiguously defined and identified it key customers, and offering no special service for these key customers, but also can enhance Chinese commercial banks' competitive strength in the fight for customer resource against foreign banks, so lay a solid foundation in the long term development process for Chinese commercial banks.

忠诚客户营销是商业银行营销发展的高级阶段。忠诚客户营销的实施可以解决目前我国商业银行营销实施中存在的重要客户界定和识别不清晰 ,缺乏为重要客户提供特殊服务等问题 ,从而增强我国商业银行与外资银行在客户资源争夺战中的竞争力 ,为我国商业银行的长期健康发展奠定坚实的基础。

CRM and crossselling, as an innovative marketing tool, plays an important part in the enhancement of competence and performance of the financial industry in the United States. This article studies the emerging, development, success and problems of CRM and crossselling. Then, it explores the challenges and future of the applications in the same area in China. At present, the application of the new marketing tool in China meets with some difficulties such as the invalid customer data, proud organization image,...

CRM and crossselling, as an innovative marketing tool, plays an important part in the enhancement of competence and performance of the financial industry in the United States. This article studies the emerging, development, success and problems of CRM and crossselling. Then, it explores the challenges and future of the applications in the same area in China. At present, the application of the new marketing tool in China meets with some difficulties such as the invalid customer data, proud organization image, limited customer needs, lagging legislation, and the commercial using of private information. In future, with the improvement of external environment, the government will adjust the administrative policy on crossselling. Thus, CRM and crossselling will come into efficient work in the fields of increasing the competence, satisfying market needs, cultivating the customer loyalty in the Chinese financial industry.

CRM和交叉销售作为创新的营销方式,为提升美国金融机构的竞争实力和经营效益做出了重要贡献。阐述了CRM和交叉销售在美国的兴起、发展、成效和问题,比较研究了中国金融业应用CRM和交叉销售可能遇到的问题及其发展前景。指出:在中国,无效的客户数据、傲慢的自我意识、客户的有限需求、滞后的法律规范、隐私的商业使用可能会影响到创新营销方式的运用。而随着外部环境的改善,政府也会调整对交叉销售的管理政策,因此,CRM和交叉销售在提高金融机构市场竞争力、满足客户需求、培育客户忠诚等方面的潜能也一定能够充分发挥出来。

 
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