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brand asset
相关语句
  品牌资产
     Brand Equity describes the dynamic forming process of Brand Asset and the interaction of its influencing factors;
     Brand Equity 描述的是品牌资产形成的动态过程以及各个影响因素之间的相互作用;
短句来源
     Our research analyses the meaning and mutual relations of three important concepts that closely relate to the concept of brand equity: Brand Asset, Brand Equity and Brand Value, thereby providing referrence for brand equity study.
     本文对品牌资产概念主要涉及的三个层次:Brand Asset, Brand Equity 和Brand Value的涵义及其相互关系加以解析,为品牌资产理论的研究提供了参考。
短句来源
     Then it schemes out the means, framework, and mode for the brand management of ecological tourist zones. Some cases, both domestic and abroad, are discussed from the perspectives of brand culture management, brand quality management, brand relation management, and brand asset management.
     接着提出生态旅游景区品牌管理的思路,按照该思路构筑了生态旅游景区品牌管理模式框架体系,提出了一套较为完整的生态旅游景区品牌管理的模式体系,从生态旅游景区品牌文化管理、生态旅游景区品牌质量管理、生态旅游景区品牌关系管理、生态旅游景区品牌资产管理等四部分结合国内外例子进行了探究。
短句来源
     Brand Value describes the essential existing reason of Brand Asset from the economics angle.
     Brand Value从经济学本原上描述了品牌资产能够存在的根本原因。
短句来源
     Chinese Brand and Brand Asset
     中国品牌和品牌资产
短句来源
更多       
  “brand asset”译为未确定词的双语例句
     1. Brand Asset is the static description of brand from asset categorization angle;
     1. Brand Asset是从资产分类的角度上对品牌的静态描述;
短句来源
     Brand Extension: Dynamic of Brand Asset Value and Theoretical Model
     品牌延伸:资产价值转移与理论模型创建
短句来源
     In recent years, many successful enterprise integrate the brand asset, use the brand extension to extend their market.
     近年来,我国不少名牌企业利用名牌资产整合资源,通过品牌延伸走上多元化经营的道路。
短句来源
     Brand asset valuation is.
     品牌资产评估,维护并调整品牌策略。
短句来源
     The brand asset value of China sporting goods can reflect real value through derived evaluation method.
     通过此衍生方法能够更好地反映出我国体育用品品牌的真实价值。
短句来源
  相似匹配句对
     Brand asset valuation is.
     品牌资产评估,维护并调整品牌策略。
短句来源
     Brand
     国际品牌动向
短句来源
     Brand and G.
     Brand 和G.
短句来源
     Chinese Brand and Brand Asset
     中国品牌和品牌资产
短句来源
     On Void Asset
     虚物资产论
短句来源
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  brand asset
But you'll all leave the programme with the same commitment to making the most of the brand asset.
      


Brand is a kind of intangible assets with both use value and value.Its use value makes it discernible,competitive and incremental,and is characterized by non effacement,dependance,non repetiton,changeability and so on.Its value is composed of cost value and increment value, and is characterized by accumulation and unstability, etc. In this pair of contradictions of use value and value, the former is principal.So the development of use value is the key to the operation of an enterprise's brand...

Brand is a kind of intangible assets with both use value and value.Its use value makes it discernible,competitive and incremental,and is characterized by non effacement,dependance,non repetiton,changeability and so on.Its value is composed of cost value and increment value, and is characterized by accumulation and unstability, etc. In this pair of contradictions of use value and value, the former is principal.So the development of use value is the key to the operation of an enterprise's brand assets.

品牌是一种无形资产,具有使用价值和价值。品牌资产的使用价值是它具有识别功能、竞争功能和增值功能,它的使用价值具有不磨损性、依附性、不重复性和可变性等特征。品牌资产的价值由成本价值和增值价值两部分构成,具有积累性、不稳定性等特征。在品牌资产的使用价值和价值这一对矛盾中,使用价值是主要矛盾,因而,提高品牌资产的使用价值是企业品牌资产运营的关键

The essence of brand value is branding power which effectively combines law power with market power. The value of brand is mainly dependent on the market power of brand which is decided by customers.Brand value is composed of three parts,namely, cost value,relation value and power value.Each part has two sources which can be tracked down from both enterprises and customers.To reveal the essence and sources of brand value is of theoretical guiding significance,since it...

The essence of brand value is branding power which effectively combines law power with market power. The value of brand is mainly dependent on the market power of brand which is decided by customers.Brand value is composed of three parts,namely, cost value,relation value and power value.Each part has two sources which can be tracked down from both enterprises and customers.To reveal the essence and sources of brand value is of theoretical guiding significance,since it can make enterprises actually implement the management idea of “focusing on customers”and increase the value of brand assets as well. In addition, it also provides scientific foundation for theory of evaluating brand assets.

品牌价值的实质是品牌权力 ,品牌权力是法律权力与市场权力的有机统一 ,品牌价值的大小主要取决于品牌的市场权力。品牌的市场权力是消费者赋予的。品牌价值由成本价值、关系价值、权力价值三部分构成 ,品牌价值的每一构成部分都有两个来源 ,即企业来源与消费者来源。揭示品牌价值的实质与来源 ,对企业在生产经营活动过程中真正贯彻“以消费者为中心”的经营思想 ,增值品牌资产具有重要的理论指导意义 ,也为品牌资产评估提供了科学的理论依据

By defining the connotation and extension of brand extension,the article discusses the foundamental problems in the brand extension process,i.e.,the relations between brand extension and brand asset,brand extension and brand type,the definition of brand extension and the area of brand management and the evaluation of the act of brand extension by consumers,thus laying a basic foundation for enterprises using the brand extension strategy.

以品牌延伸内涵与外延的界定为切入点 ,详尽地探讨了在品牌延伸过程中必须解决的四个问题 ,即品牌延伸与品牌资产的关系、品牌延伸与品牌类型的关系、品牌延伸与品牌经营领域的界定及消费者对品牌延伸行为的评价 ,从而为企业科学地实施品牌延伸战略奠定了坚实的理论基础

 
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