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brand relationship
相关语句
  品牌关系
     Research on the Service Consuming Decision-Making Behavior Based on Brand Relationship
     基于品牌关系的服务消费决策行为研究
短句来源
     Brand Relationship Management:New Development of Marketing Theory
     品牌关系管理——营销理论的新发展
短句来源
     Brand Relationship Quality: The Establishment and Validation of an Indigenous Model in China
     品牌关系质量本土化模型的建立与验证
短句来源
     (3) how to set up brand relationship;
     (3)如何建立品牌关系
短句来源
     The Effects of Brand Relationship Orientation on Consumer Attitudes and Behavior
     品牌关系倾向对消费者态度及行为的影响
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  顾客品牌关系
     The Effects of Brand Experience on Customer Brand Relationship
     品牌体验对顾客品牌关系的影响研究
短句来源
  “brand relationship”译为未确定词的双语例句
     It aims to explore the impact of hotel brand equity and brand relationship on customer repurchasing behavior, so as to broaden our vistas as related to hotel brand management.
     据此,本文假设,顾客对饭店品牌的感知会通过影响顾客与品牌之间的关系进而间接影响顾客的重购行为,同时顾客对品牌的感知会直接影响顾客重购行为。
短句来源
     It analyzes the consumer’s understanding of brand personality to help establish good brand relationship and unique brand association.
     3.注重CMR (Customer Management of Relationship 顾客管理关系)思想在消费者与品牌之间关系中的应用,取代传统的CRM(Customer Relationship Management 顾客关系管理)思想。
短句来源
     This research adopts the method of the empirical research, regarding brand monopolized shop customer as the research object. Through studying the relation between the customer and the brand of monopolized shop, and studying the customer's brand, this research seeks the interaction between the two kinds of brand experience to the brand relationship.
     本研究采用实证研究的方法,以品牌专卖店作为研究对象,通过研究品牌专卖店的顾客来了解品牌与顾客之间的关系以及了解顾客在专卖店内获得的品牌体验,然后再探寻这二者之间的相互关系。
短句来源
     Through the research work, main conclusions are as follows:1) The switching costs can be distinguished as economic risk costs, evaluation costs, learning costs, setup costs, benefit loss costs, monetary loss cost, personal relationship loss costs and brand relationship loss costs according to the empirical results originally obtained by Burnham et al.
     本文研究表明:1)转换成本可以被细分为经济风险成本、评估成本、学习成本、组织调整成本、利益损失成本、金钱损失成本、关系损失成本7种成本,它们是可以被顾客感知并通过科学测量识别的。
短句来源
     As results of the experiment in our research showed, Brand Relationship Orientation had a significant influence on consumers’ Brand Attitudes, and so the interaction between Consumer’s Behavior Orientation and Brand’s Behavior Orientation did.
     文中的实验结果表明,品牌行为倾向对消费者的品牌态度有较强的解释作用,同时还证明了顾客行为倾向和品牌行为倾向之间的交互作用确实对消费者的品牌态度有显著的影响。
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  brand relationship
Based on these three ingredients, the brand relationship index (BRI) model is developed.
      
Based on brand identity theory and interpersonal relationship theory, four-brand relationship participants and three-brand relationship natures are put forward to make up a hypothesis of twelve-dimension brand relationships.
      
The aim of this research is to develop a new evaluation approach based on a brand relationship index model (BRI model), which includes a three stage study on the indicator system; indicator weight; and indicator integration.
      
Unique and strongly held brand associations are therefore assumed to be among the most significant indicators of a sound consumer-brand relationship.
      
The goal of the manufacturer is to compel that consumer to buy its brands at that store by building a consumer-brand relationship.
      
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The present paper analyses the eight topics of general interest in 20 years′reform of China′s finance .The basic points of view in the paper are :the relationship between the reform of finance and that of economy hasbeen pushing its way synchronically in the transition from “lagging behind”to“leading the present reality”;the break-through point of finance reformis the commercialization of commercial banks and other financial institutions; it is necessary to create the situation in which large-scaled, medium-sized...

The present paper analyses the eight topics of general interest in 20 years′reform of China′s finance .The basic points of view in the paper are :the relationship between the reform of finance and that of economy hasbeen pushing its way synchronically in the transition from “lagging behind”to“leading the present reality”;the break-through point of finance reformis the commercialization of commercial banks and other financial institutions; it is necessary to create the situation in which large-scaled, medium-sized and small financial institutions co-exist by integrating the organizational system of finance in line with the law of marketing;the effective way of decreasing enterprises′liability is to adopt a policy of comprehensive harness from a financial perspective ; it is necessary to abide by the principle of equality between the bank and the enterprise, and of the bank being in the service of and in harmony with the enterprise and to mould a new-brand relationship between the bank and the enterprise on the transformation of the internal mechanism of the two;the market of capital has to be developed by correcting the deviation in understanding the development and improvement of the currency market as the basis;it is crucial to be in keeping with the norm to develop the market of securities as the norm is the key to the development of this market and the avenue to eliminating deflation is the structural adjustment combined with policy-related measures.

要 :对中国20年金融改革中的8个问题进行评析 ,基本观点是 :金融改革和经济改革的关系是在“滞后”和“超前”的交替中“同步”推进 ;金融改革的突破口应是商业银行及其他金融机构的商业化 ;以市场规律来整合金融组织体系 ,创建大中小金融机构并存的局面 ;减轻企业负债的有效办法是着重从金融性思路考虑 ,采取综合治理的方针 ;遵循银行和企业平等、服务、协调的原则 ,从银企内部机制转换中塑造新型关系 ;纠正对货币市场认识上的偏差 ,坚持以发展和完善货币市场为基础 ,推进资本市场的发展 ;坚持在规范中发展证券市场 ,规范是发展证券市场的主旋律 ;治理通货紧缩的途径是结构性调整和政策性措施相结合。

Management environment which enterprises are facing is changing swiftly and violently,so traditional brand management is becoming more and more invalid and brand relationship management emerges timely. This paper mainly explains the cause that traditional brand management is declining,the essence and the core content of brand relationship management,and the differences between traditional brand management and brand relationship management .At the same time, this paper also gives...

Management environment which enterprises are facing is changing swiftly and violently,so traditional brand management is becoming more and more invalid and brand relationship management emerges timely. This paper mainly explains the cause that traditional brand management is declining,the essence and the core content of brand relationship management,and the differences between traditional brand management and brand relationship management .At the same time, this paper also gives some opinions about how to implement brand relationship management efficiently.

企业经营环境迅速、急剧地发生变化 ,传统的品牌管理越来越显得苍白无力 ,品牌关系管理因此应运而生。本文主要阐述了传统品牌管理败落的原因 ,品牌关系管理的实质、核心内容及其与传统品牌管理的区别 ,同时 ,就如何有效地实施品牌关系管理提出了一些看法。

The brand has a strong marketing force, inherent force in culture, radiation force in reputation, expansion force in assets and an extra-capability of profit creation in mardet, it is a huge intangible assets in enterprise. The brand operation strategy consists of extension strategy of product series, brand exploration strategy and etc. Some problems such as lack of brand operation consciousness, unsufficient recognition of huge potential value of intangible assets of brand, lack of cleared brand position, a...

The brand has a strong marketing force, inherent force in culture, radiation force in reputation, expansion force in assets and an extra-capability of profit creation in mardet, it is a huge intangible assets in enterprise. The brand operation strategy consists of extension strategy of product series, brand exploration strategy and etc. Some problems such as lack of brand operation consciousness, unsufficient recognition of huge potential value of intangible assets of brand, lack of cleared brand position, a single competitive strategy, lack of brand value creation and etc. are existed in brand operation of autornotive products in our state. Some issues such as market demand, consumer's trend, brand position, reilization of individual character operation of brand, keeping the brand relationship in good order, pursuing the additional value and etc. are necessary to be recognized in brand com- petition of China automotive industry products.

品牌具有强大的市场开拓力、文化内蓄力、信誉辐射力、资产扩张力和在市场上表现出的超常创利能力,对企业是一笔巨大的无形资产。品牌经营策略包括产品线延伸策略、品牌拓展策略等。我国汽车产品的品牌经营存在缺乏品牌经营意识、对品牌作为无形资产的巨大潜在价值认识不足、缺少明确的品牌定位、竞争策略单一以及缺少品牌价值塑造等问题。中国汽车工业进行品牌竞争需要认清市场需求,明了消费趋向,明确品牌定位,实现品牌的个性化经营,理顺品牌关系、追求附加价值等。

 
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