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customer loyalty management
相关语句
  顾客忠诚管理
     Customer loyalty management in network information environment
     论网络信息环境下的顾客忠诚管理
短句来源
     Analysis on Value-Based Customer Loyalty Management for Service Enterprises
     基于顾客价值的服务企业顾客忠诚管理探析
短句来源
     The establishment and implementation of customer loyalty management strategy, providing integrative and different service for the customers, and carrying out high-class customer commitment, is an important safeguard to keep endurable and interactive relationship between the enterprise and the customer.
     制定与实施顾客忠诚管理策略,为顾客提供综合性、差异化的服务,履行高度的顾客承诺,是企业保持与顾客长期、双向互动关系的重要保障。
短句来源
     The theoretical study of customer loyalty management involves the meaning and value of customer loyalty.
     顾客忠诚管理理论方面的研究,主要体现为顾客忠诚含义和顾客忠诚价值两个方面。
短句来源
     (2) Implement "six- dimension- management" which is a corner stone of customer value management strategy (product value reliability management, service value functionality management, human resource value sensibility management, image value efficiency management, price &cost economy management, no-price & cost timing management) (3) Promote customer value managemert with focusing on the strategic key points of external marketing, internal marketing, interactive marketing and customer loyalty management.
     (2) 实施以“六性”(即产品价值管理的可靠性、服务价值管理的功能性、人员价值管理的情感性、形象价值管理的实效性、价格成本管理的经济性、非价格成本管理的时效性)为基本目标的顾客价值管理战略; (3) 以外部营销、内部营销、互动营销、顾客忠诚管理为策略要点,推动顾客价值管理战略的实施。
短句来源
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  “customer loyalty management”译为未确定词的双语例句
     Part 4 is about an analysis on Xijiao Hotel’s customer loyalty management.
     第四章对西郊宾馆的顾客忠诚建设进行了分析,做员工满意度和顾客满意度两个调查,对调查结果进行分析,发现存在的问题。
短句来源
     Facing the keen competition situation and the poor customer loyalty management, the domestic enterprises are in bad need of the theory of customer loyalty and the instruction of the assessment of customer loyalty.
     并且,面对激烈的竞争态势和薄弱的顾客管理现状,国内企业也迫切需要顾客忠诚度及其测评方面的指导。
短句来源
     It is a set of management strategies rather than one slice. Basedon customer value theory, it covers many essential issues in current telecom managementsuch as theories of customer lifecycle management and market segmentation, customerchurn management and customer loyalty management, aiming at a highly effectivemanagement of customer resources and sustainable development for businesses.
     客户保障不是孤立的管理方案,它是一套管理方案的合集,以客户价值理论为基础,内容涵盖了客户生命周期理论、市场细分理论、客户流失管理、客户忠诚度管理等目前电信客户管理中的核心议题; 它的目标在于通过以上一系列客户管理工具的有机结合,实现运营商对客户资源的优化管理,维持企业可持续发展。
短句来源
     put forward establishment and implementation of customer loyalty management strategy;
     以及顾客忠诚测量、建立和提高顾客忠诚策略;
短句来源
     The establishment and implementation of customer loyalty management strategy, providing integrative and different service for the customers, is an important safeguard to keep endurable and interactive relationship between the enterprise and the customer.
     制定与实施客户忠诚管理策略,为客户提供综合性、差异化的服务,高度履行对客户的承诺,是企业保持与客户长期、双向互动关系的重要保障。
短句来源
更多       
  相似匹配句对
     On Customer Loyalty Marketing Management
     顾客忠诚营销管理研究
短句来源
     Total management of customer loyalty
     谈顾客忠诚度全程管理
短句来源
     On Customer Loyalty
     顾客忠诚研究述评
短句来源
     Customer Loyalty and Customer Relationship Management
     客户忠诚及客户关系管理
短句来源
     Customer Satisfaction, Customer Loyalty and Enterprise Management
     顾客满意、顾客忠诚与企业经营
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With the generation and development of network information environment,enterprises attach greater importance to customer loyalty.Only if enterprises adequately identify the determinants of customer loyalty and manage them effectively,can continual competitive advantage be acquired.In this paper,the author firstly illustrates the changes of the function of customer loyalty in network information environment and analyzes the determinants of customer loyalty;lastly,some advice on customer loyalty management...

With the generation and development of network information environment,enterprises attach greater importance to customer loyalty.Only if enterprises adequately identify the determinants of customer loyalty and manage them effectively,can continual competitive advantage be acquired.In this paper,the author firstly illustrates the changes of the function of customer loyalty in network information environment and analyzes the determinants of customer loyalty;lastly,some advice on customer loyalty management has been put forward.

随着网络信息环境的形成和发展,顾客忠诚受到企业的倍加重视,企业只有充分识别顾客忠诚的决定因素并进行有效的管理,才能获得持续竞争优势。首先阐述了网络信息环境下顾客忠诚作用的变化以及对顾客忠诚的决定因素的分析,最后提出了有关顾客忠诚管理的建议。

The author points out at the beginning of the paper that although related to each other, "customers'satisfaction" and "customers' loyalty" are different.Then the author suggests that three principles should be followed in correctly handling the relation between the two concepts:first,being in harmonious with the strategy.Second, finding out the conjunction between the two concepts.Third,applying different tactics to different customers.Finally,the author gives his idea on how to practice...

The author points out at the beginning of the paper that although related to each other, "customers'satisfaction" and "customers' loyalty" are different.Then the author suggests that three principles should be followed in correctly handling the relation between the two concepts:first,being in harmonious with the strategy.Second, finding out the conjunction between the two concepts.Third,applying different tactics to different customers.Finally,the author gives his idea on how to practice the customers' satisfaction management and customers' loyalty management, which includes seeking actively the customers' loyalty,putting into effect the CRM,and so on.

客户满意和客户忠诚是一对相互关联的概念,但两个概念有着明显的不同。本文认为,在企业营销实践中,正确处理两者之间的关系应把握三个原则:一是与战略协调一致,二是批准客户满意和客户忠诚的结合点,三是针对不同的客户采取不同的策略。为实施客户满意与客户忠诚管理,我国企业必须由被动追求客户满意变为主动追求客户忠诚;保持长期客户利益导向与竞争者导向间的平衡;谨慎实施客户忠诚购买行为;适当关照长期忠诚客户,避免其转化成不忠诚客户;进行客户关系管理;塑造客户精神忠诚。

In the increasingly harsh market competition environment, customer loyalty is the headspring of profit and sustained competitive advantage for enterprises and customer value is the key driving force to customer loyalty. This paper analyzes the relationship between customer loyalty and profit-earning ability of the service enterprises. And the relationship between customer value and customer loyalty is analyzed deeply also. Furthermore, several management strategies and suggestions about how to carry out customer...

In the increasingly harsh market competition environment, customer loyalty is the headspring of profit and sustained competitive advantage for enterprises and customer value is the key driving force to customer loyalty. This paper analyzes the relationship between customer loyalty and profit-earning ability of the service enterprises. And the relationship between customer value and customer loyalty is analyzed deeply also. Furthermore, several management strategies and suggestions about how to carry out customer loyalty management in service enterprises on the basis of the theory of customer value are put forward.

在日趋激烈的市场竞争环境中 ,顾客忠诚是服务企业获取利润和持续竞争优势的源泉 ,而顾客价值则是顾客忠诚的关键驱动力。要提升服务企业顾客忠诚度 ,就必须注重顾客知识获取 ,准确量化顾客价值 ,建立基于顾客价值的企业文化

 
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