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aerobics
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    An Inspection and Consideration on the Marketing Process of the Chinese Public Aerobics Clubs
    我国大众健美操俱乐部市场化进程的审视与思考
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    A Study on the Present Situation and Countermeasures of Aerobics of Provincial Capital Cities of Center-China
    我国中部地区省会城市大众健美操市场发展现状及对策研究
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  aerobics
Exercisers experienced heightened self-presentation during aerobics more than the instructors did.
      
Two higher order themes were identified from the interview data: (a) perceived body ideals and (b) body image experiences in the group aerobics context.
      
We were interested in conceptualizations of the ideal body, self-presentational concerns, and the influence of instructors in the group aerobics context.
      
Study I showed significant increases in urinary adrenaline and noradrenaline following moderate mental stress/challenge for male aerobics subjects after a semester of training.
      
Exercise (e.g., stretching, aerobics) was a common prevention strategy.
      
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By using the methods of document search and statistics,this paper analyzes the marketing process of the Chinese public aerobics clubs.The main points are as follows:(1) The marketing of the Chinese public aerobics clubs is the only way to satisfy the people's need of P.E.consumption.(2) The introduction of advanced administrative experience and the improvement of administrative level are the important means to ensure the long-run aerobics clubs in market.(3) The goal to meet the public demand...

By using the methods of document search and statistics,this paper analyzes the marketing process of the Chinese public aerobics clubs.The main points are as follows:(1) The marketing of the Chinese public aerobics clubs is the only way to satisfy the people's need of P.E.consumption.(2) The introduction of advanced administrative experience and the improvement of administrative level are the important means to ensure the long-run aerobics clubs in market.(3) The goal to meet the public demand of scientific healthy system is to perfect exercising surroundings,to enhance the level of coaches and to set up the network of the public aerobics clubs.

运用文献法和统计法,对我国健美操俱乐部市场化的形成与发展脉络进行梳理分析。分析认为:(1)我国大众健美操俱乐部走市场化途径,是满足人们体育消费的必由之路;(2)引进先进的管理经验,提高经营管理水平,是保证我国健美操俱乐部市场化经久不衰的重要手段;(3)改善健身环境,提高教练员指导水平,建立大众健美操俱乐部网络平台,是满足大众需求的科学健身体系的目标。

On the basis of the investigation of aerobics in the sports healthy body entertainment market of provincial(capital) cities of center-China,the authors carefully analyse the present situation of aerobics and put forward some(countermeasures.)

采用问卷调查法和专家访谈法对我国中部地区省会城市大众健美操市场发展现状进行初步调查分析,揭示当前大众健美操市场发展过程中存在的不足之处,并提出相应的改革对策,以期为体育健身娱乐市场的良性发展提供理论参考。

 
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