This paper introduces some basic issues concerningcontainer transportation and advertising business, by which the feasibility touse container as an ad media and its market value are well proved, Itanalyses the advantages and disadvantages of the container media, studiesthe international ad market and the container ad media market, and points outthe great importance of marketing the container as an ad media for thecontainer transportation companies as enterprises.
With the development of container transportation, the scope of containertransportation extends continuously both in width and depth on land, so thatpeople have more chances in accessing containers, which grounds thefeasibility to exploit container as a new ad media.
This paper focuses on the comprehensive studies on the decision -making problems of many sides with the corporates' advertising operations, applying the theoretical analysis and empirical research methods, it mainly includes the advertising intensity and its increasing, the selecting and supervising of advertising agency, the selecting of ad media, the appraising of the advertising results, and the influence on the corporates' advertising operations from the government' s advertising administration, and the applying of public service advertising in the corporates' advertising operations, and so on.
This paper also providessome suitable strategies in marketing the container ad media, and mentionssome issues being concerned by the container shipping companies when theyare developing their container ad business.
Selecting suitable advertisement media according to target customers,is helpful to achieve a preferable promotion effect at a lower fee.The idea of applying association rules to selecting ad media is brought out.The author studies the problem on the transaction of attributes in real estate corporation decisive relationship database,mines the relationship database with a fast algorithm for mining of association rules and attains some rules.