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The traditional religion and ethics of Overseas Chinese have their specificality both in intension and in cultural positioning. In value system of traditional religion and ethics of Overseas Chinese, it is the values of Chinese traditional religion and ethics leading by Confucianist ethics to hold the mainstream position. The basic senses and value constitution of traditional religion and ethics can be characterized by filial piety, mercy, good and evil, tolerance, honesty, hardworking and thrifty , etc.... The traditional religion and ethics of Overseas Chinese have their specificality both in intension and in cultural positioning. In value system of traditional religion and ethics of Overseas Chinese, it is the values of Chinese traditional religion and ethics leading by Confucianist ethics to hold the mainstream position. The basic senses and value constitution of traditional religion and ethics can be characterized by filial piety, mercy, good and evil, tolerance, honesty, hardworking and thrifty , etc. 华侨华人传统宗教伦理的内涵和文化定位具有特定性。在华侨华人传统宗教伦理价值系统中占主流地位的是以儒教伦理为主导的中华传统宗教伦理价值观。华侨华人传统宗教伦理的基本理念和价值构成是:孝亲、慈悲、善恶、宽容、诚信、勤俭等。 The competition between enterprises in the 21st century is mainly that of brands.Any enterprises with famous brand may take the leading place in market competition,and any enterprises without famous brand may remain at a disadvantageous position.However,in Hunan Province many enterprises there are so deeply affected by planned economic system,they think little of competition with weak consciousness of brand,they simply hold brand assets as the popularity it.The paper presents four major strategies suchas:large-scale... The competition between enterprises in the 21st century is mainly that of brands.Any enterprises with famous brand may take the leading place in market competition,and any enterprises without famous brand may remain at a disadvantageous position.However,in Hunan Province many enterprises there are so deeply affected by planned economic system,they think little of competition with weak consciousness of brand,they simply hold brand assets as the popularity it.The paper presents four major strategies suchas:large-scale production,bright-colored image,cultural positioning,and known brand fostering together with seven measures of implementation. 21世纪企业之间的竞争,主要是产品品牌之间的竞争,在市场竞争中领先的企业都是具有知名品牌的企业,没有知名品牌的企业在市场竞争中必然处于劣势。而湖南许多企业由于仍然受计划经济体制的阴影笼罩,缺乏竞争观念,品牌观念不全面,把品牌资产仅仅看作是品牌的知名度,品牌意识淡薄,导致品牌难上档次,知名品牌缺少。对此,提出打造规模经济、树立鲜明形象、准确定位文化、培育出口名牌的四大战略构想,并制定出战略实施的七条对策。
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