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promotional strategies
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  提升策略
     On Promotional Strategies of Brand-name Value in Higher Education
     论高等教育品牌价值提升策略
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     The ? R Strategies?
     “3R”策略是银行营销的核心内容。
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     On Promotional Strategies of Brand-name Value in Higher Education
     论高等教育品牌价值提升策略
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     Office Strategies
     员工策略
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  promotional strategies
This framework can be used by carriers to assess the market share and revenue implications of service design, pricing, marketing, and promotional strategies.
      
Hence, this necessitates the fact that it is essential for advertisers of such products to take special care and additional responsibility when devising the promotional strategies of these products.
      
With a shared format for analyzing the promotional strategies, com parison and assimilation at corporate headquarters was rapid.
      
The promotional strategies you put into place will include both online and offline strategies.
      
Through this analysis, the manufacturer can select promotional strategies that best reach their target customer segments.
      
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Based on the reviewing the development of Three-Gorges Program, the problem of the Farewell Tour of Three Gorges promotional program has been identified. By applying the event tourism,system dynamics and tourism marketing theories, a systematic and dynamics approach is adopted to analyze the internal structures of the Three Gorges Tourism Development and to explain and to predict the dynamic impacts of the Farewell Tour of Three Gorges. It is expected that the study provides not only an analytical framework...

Based on the reviewing the development of Three-Gorges Program, the problem of the Farewell Tour of Three Gorges promotional program has been identified. By applying the event tourism,system dynamics and tourism marketing theories, a systematic and dynamics approach is adopted to analyze the internal structures of the Three Gorges Tourism Development and to explain and to predict the dynamic impacts of the Farewell Tour of Three Gorges. It is expected that the study provides not only an analytical framework to the similar problems but also the cautions to adopt the high risky promotional strategies. A simple model of Three Gorges Tourism Development based on the Bass model of product life cycle was constructed to replicate the basic behavior.The model is composed of four sectors thatare linked by feedback structures: tourist sector, attractionsector, public infrastructure sector and service facility sector. Tourist sector is the most important. It has been identified that tourists of Three Gorges are determined by the potential tourists, increasing rate of potential tourists, potential tourists who have lost interests before making decisions to travel and the tourists who make revisitation decisions. These four variables are governed by the feedback structures which are characterized by the delays and non-linear functions and therefore misconception is prevailing in the tourism management. It has been found out that although Farewell Tour of Three Gorges can induce more potential tourists to make travel decisions within a short time, the revisitation tourists, and the new potential tourists decline. As a result, the potential tourists reduce sharply right after the Farewell Tour of Three Gorges and can only increase very slowly in the long run if remediationactions are taken. Similar patterns are observed to the newly added tourists who visit Three Gorges. Apart from the reduction of tourists, other consequences, such as quick expansion of service capacity, vigorous and non-regulated competition, the damaged investment environment for long term public infrastructure and new attraction projects and delayed government actions accelerate the vicious cycle of the decline of Three Gorges Tourism after the implementation of the Promotional Program. The study concluded that Farewell Tour of Three Gorges is a very risky promotional program. The program in fact only benefits a few in the short term and brings long term negative effect to the tourism industry of Three Gorges Tourism.

本文在对“告别三峡游”的发展和问题进行介绍、描述和预测的基础上 ,从三峡游的可持续发展出发 ,应用事件旅游、系统动力学、旅游营销学的理论 ,对“告别三峡游”进行系统和动态的分析 ,试图从理论上论证三峡游下一阶段发展应当注意的问题 ,为类似的旅游运作提供借鉴。结论是“告别三峡游”作为一种特殊的促销手段 ,可以短时促进旅游的发展 ,但是也具有极高的风险性 ,不能随便使用

The Australian government administrations, the tourist industry associations, hospitality and travel enterprises have separately or cooperatively set up information centers, counters and pavilions, and offer information services for telephone enquiries, online visits, brochures, outdoor and transit advertisements to international tourists. The integrated application of the promotional strategies, and the network of tourist information services available to the international tourists about tourist destinations...

The Australian government administrations, the tourist industry associations, hospitality and travel enterprises have separately or cooperatively set up information centers, counters and pavilions, and offer information services for telephone enquiries, online visits, brochures, outdoor and transit advertisements to international tourists. The integrated application of the promotional strategies, and the network of tourist information services available to the international tourists about tourist destinations in Australia, has effectively facilitated the reservations, purchases, and satisfaction of international tourists, and increased the number of repeat visits to Australia.

澳大利亚的政府旅游主管机构、旅游行业组织、旅游经营单位共同和分别设立的旅游咨询服务店、台、亭与电话、网络、宣传卡、户外广告、流体广告等旅游信息服务、促销手段的整合 ,构成国际旅游目的地为海外旅游者提供旅游信息服务的周密网络 ,大大提高了海外旅游者对食、宿、行、游、娱、购信息的知晓度 ,透明度 ,充分保证了海外旅游者在澳大利亚旅游消费的满意度和回头率。

This paper, from the prospective of Chinese tourism destination. Analyzes the strategic position of USA as the largest long-distance inbound tourist resource market of China and its impact upon China's future tourist market. At present, especially when Olympic Games is to be hold in Beijing, more advantages for developing American market shows up. They are presented in this article which also offers some promotional strategies for this drive.

本文站在中国旅游目的地角度,分析了美国作为我国入境旅游的最大远程客源市场的战略地位和对我国未来旅华市场的影响。现阶段,特别是在奥运即将来临的前三年,大力开发美国市场,具备了更加良好的条件和有利因素,在此基础上提出了开发促销美国入境市场的促销策略。

 
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