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emotional loyalty
相关语句
  情感忠诚
     Brand loyalty was measured mainly from the angle of emotional loyalty; the sample was university students in Wuhan.
     本研究主要是从情感忠诚这个角度来测量消费者的品牌忠诚度,所选样本全为武汉地区在校大学生。
短句来源
     The brand loyalty consists of two parts:emotional loyalty and behavior loyalty.
     品牌忠诚度分为情感忠诚和行为忠诚两个部分。
短句来源
     In the complex number measuring model,according to the Oliver's definition,the brands loyalty can be divided into two parts:the behavior loyalty and the emotional loyalty,and combines them together into the comprehensive complex plane which can be used to measure the status of the brands loyalty and then gives out the strategic guide for the improvement of the brands loyalty.
     该模型根据 oliver 对品牌忠诚的定义,把品牌忠诚分为行为忠诚和情感忠诚两个方面,并分别以重复购买率和满意度作为其测量指标,借用数学中复平面的概念,建立了品牌综合忠诚度二维复数测度及策略导向模型。
短句来源
  相似匹配句对
     On emotional teaching
     谈情感教学
短句来源
     Emotional Impression
     情感印象——阅读刘小东的油画《缠绵》
短句来源
     Contribution and Loyalty
     奉献和忠诚——记山西省运城市世行扶贫项目办公室主任、国际金融组织贷款管理局局长刘峰
短句来源
     Lunchtime Loyalty?
     午餐时刻的忠诚?
短句来源
     The brand loyalty consists of two parts:emotional loyalty and behavior loyalty.
     品牌忠诚度分为情感忠诚和行为忠诚两个部分。
短句来源
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  emotional loyalty
The key task is to develop products that create emotional loyalty and programs that create a customer connection with individual consumers.
      
The ideal of strong emotional loyalty is the guiding vision of many loyalty pro grams, and as Frederick F.
      
This means that in the early stages of a loyalty program sales growth will be gradual as emotional loyalty develops.
      
That is, it results from a strong sense of emotional loyalty and belongingness to the relationship.
      
Bestowing rewards strategically will win a bigger share of deeper wallets and foster lasting emotional loyalty.
      


The brand loyalty consists of two parts:emotional loyalty and behavior loyalty.This paper points out since different markets have different competition extents,should culture different emphases of customer's brand loyalty,and puts forward the strategies for culturing the brand loyalty of the firms that are in the different market competition extents.

品牌忠诚度分为情感忠诚和行为忠诚两个部分。根据不同厂商所处市场的竞争程度不同,提出培养顾客品牌忠诚度的不同侧重方向,指出了处于不同市场竞争程度的厂商的品牌忠诚度培养策略。

The paper discusses the connotation of the brands loyalty,reviews the past studies,and put forward a new measur- ing method for the brands loyalty degree-the complex number measuring model of the brands loyalty degree.In the complex number measuring model,according to the Oliver's definition,the brands loyalty can be divided into two parts:the behavior loyalty and the emotional loyalty,and combines them together into the comprehensive complex plane which can be used to measure the status of the brands...

The paper discusses the connotation of the brands loyalty,reviews the past studies,and put forward a new measur- ing method for the brands loyalty degree-the complex number measuring model of the brands loyalty degree.In the complex number measuring model,according to the Oliver's definition,the brands loyalty can be divided into two parts:the behavior loyalty and the emotional loyalty,and combines them together into the comprehensive complex plane which can be used to measure the status of the brands loyalty and then gives out the strategic guide for the improvement of the brands loyalty.Finally makes a practical case study for the model.

对品牌忠诚及品牌忠诚度的涵义进行了探讨,提出了一种新的品牌忠诚度测度方法——品牌综合忠诚度复数测度及策略导向模型。该模型根据 oliver 对品牌忠诚的定义,把品牌忠诚分为行为忠诚和情感忠诚两个方面,并分别以重复购买率和满意度作为其测量指标,借用数学中复平面的概念,建立了品牌综合忠诚度二维复数测度及策略导向模型。利用该模型对品牌忠诚度进行了测度及策略导向分析。给出了实际应用案例。

The loyalty of sport events is a kind of behavior that fans have emotions to sport events and form preference to it.The loyalty of sport events is consisted of emotional loyalty and behavior loyalty.It can be measured and analyzed from the cognition of sport events,the valuable judgments of fans,the satisfaction of fans,the habit of enjoyment,the recommendation to others and so on.

赛事忠诚是球迷对赛事产生感情、形成偏好的行为。赛事忠诚由行为忠诚与情感忠诚两部分构成,可从赛事认知、球迷价值判断、球迷满意、观看习惯和向它人推荐等方面进行测量与分析。

 
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