SINOPEC Tianjin Petrochemical Corporation is a large-scale state-owned petrochemical enterprise whose main business is manufacturing and selling Ethylene-Polyesters & their raw materials.
With the regularity operation of market economy, as the SonCompany of CNPC Liaoyang Petro-Chemical Fibre Company, we need urgently toorientation renewably and establish developing strategy.
The paper' s research field is marketing stractegy which belongs to the enterprise function stractegic system. It is my objective to find the problems by studying the marketing strategic of Jinan Zhenghao Advanced Fiber Co. , Ltd.
With the practice of cultural construction in our enterprise, illustrating enterprise culture is an important part of core competition force of enterprise, its construction is the central work to promote production and operation, reform and development, introduced our practice and understanding in ECC (enterprise cultural construction).